Camelot Ventures Launches Fathead, LLC

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-- Fathead: a life-size, 3-D looking, colorful vinyl wall image of an NFL or NBA player, NFL or college football helmet, or NASCAR race car --

Livonia, Mich. and Cleveland, Ohio – Camelot Ventures, a private investment group led by Michigan businessmen Daniel Gilbert and David Katzman, has formed Fathead, LLC, which licenses and sells a whole new category of product for the true sports enthusiast called "Fathead."

A Fathead is a big, bold, colorful, 3-D looking life-size vinyl wall graphic of your favorite NFL or NBA star in an action pose, or your favorite NFL or college football team helmet or NASCAR driver's racecar. Fathead players are approximately 6 feet tall by 3 feet wide, helmets are approximately 4 feet tall by 4 feet wide and NASCAR race cars are about 3 feet high by 7.5 feet wide.

These precision die-cut, vinyl wall graphics feature a high-resolution image printed on thick high-grade vinyl with a low-tack adhesive that adheres to almost any wall, such as an office, den, dorm or bedroom. They can be moved from place to place with no loss of adhesion or damage to the wall. The Fathead has a 3-D look and appears as if the image is bursting off the wall, such as Kurt Busch's #2 car taking the turn, LeBron James driving to the hoop or Jerome Bettis charging across the goal line.

The Fathead brand was launched in September 2005 with an NFL product line that included players and team helmets. NBA and NASCAR products were added in the spring of 2006. Fathead LLC was formed by Camelot Ventures in June 2006 and has taken over all NFL, PLAYERS INC, NBA and NASCAR licensing agreements of the predecessor company.

Last month, Fathead, LLC completed agreements with the Collegiate Licensing Company and several colleges to launch a line of college football helmets. Other licensing agreements are in the works and will be announced at subsequent dates. The terms of the deal were not disclosed.

The Fathead wall graphics are sold directly to the consumer via www.Fathead.com or by calling 1-877-FATHEAD. The formation of Fathead, LLC combines Camelot’s web-based, direct-to-consumer retail business expertise with their growing sports portfolio.

Camelot Ventures’ Gilbert and Katzman own and operate Quicken Loans Inc, the nation’s largest online mortgage lender; the NBA’s Cleveland Cavaliers basketball team; Cleveland’s Quicken Loans Arena (“The Q”); and an American Hockey League (AHL) franchise that will begin play in the 2007-08 season at The Q. Gilbert also was Rawlings Sporting Goods’ largest shareholder and helped effect the company’s sale to K2 in March 2003.

Other past or current web-based retail businesses in which they’ve invested include ePrize, a Michigan-based online promotions company; contact lens retailers Lens Express and 1-800 Contacts; and Red Envelope, a leading online and catalog retailer of stylish goods.

"The Fathead investment is exciting because it combines two of our strong interests, sports and Internet-based direct-to-consumer businesses,” said Gilbert. “Our experience investing in professional sports has shown us how uniquely connected real sports fans are to their favorite athletes and teams. Fathead literally blows up their sports passion and takes it to a new level.”

"This new category of product goes far beyond generic wall graphics or posters. When you put a big, bold, colorful, life-size, 3-D image on your wall then everybody knows you are a true, passionate fan. Owning a Fathead is the real deal for real fans," Gilbert concluded.