Cleveland Cavaliers and NBA to Deliver "CAVALIERS 3D HD EXPERIENCE"

Exclusively for GAME 2 – Sunday, June 10th
Doors Open at 7:30 p.m. — Tip off at 9:00 p.m.

Cleveland, OH (June 8th, 2007) – The Cavaliers hosted a record-breaking road game watch party at Quicken Loans Arena last night during Game 1 of the 2007 NBA Finals. A capacity crowd of approximately 20,000 attended the event. It was the largest crowd to ever view a Cavaliers watch party. This Sunday, the Cavs will host a ground-breaking event for pro sports. Game 2 of the Finals will be shown with revolutionary 3D HD technology. The Cavs and the NBA have teamed up with PACE, a leader in digital 3D, to offer the “Cavaliers 3D HD Experience” presented by FSN Ohio, the first-ever live game in pro sports shown to the public in 3D HD.

Based on the special set-up for the event and in order to ensure the maximum viewing experience for all at The Q, arena capacity is set at 14,000 for this special event. All fans will receive special 3D HD viewing glasses courtesy of the Cavs and FSN Ohio. Admission is still free, but tickets are required for entry. Instead of the general admission seating policy regularly available at watch parties, seating will be reserved for Sunday’s watch party. This means each ticket will designate a specific seat location. Free tickets are available starting at 2 p.m. today (Friday, June 8th) at all NE Ohio Ticketmaster Ticket Centers (including Macy’s and select Giant Eagle stores). Tickets can also be picked up at The Q’s box office in person. There will be a four ticket limit per person. Fans can visit cavs.com for complete event details.

Please note: The Cavaliers have announced that due to the load-in schedule of the NBA Finals coming to Quicken Loans Arena next week, it will be necessary to cancel plans to hold the outdoor viewing of Game 2 on Gateway Plaza. More

Inside The Q, fans will see the most captivating and immersive image available in video today, with a unique depth of field perspective never seen before in sports broadcasting. Four special 3D HD screens, each 40 feet by 23 feet, will be utilized in The Q to provide all fans with a positive viewing experience. High-tech projectors, powered by DLP technology from Texas Instruments, will light up the screens. In the AT&T Center, four of PACE’s specially designed Sports Fusion 3D HD camera systems will be utilized to capture all of the action on the court. Each 3D HD camera is designed with two HD cameras that work together to create one visual experience.

“This is a great way to say thanks to our fans for all their support during the Cavaliers run to The Finals,” said Dan Gilbert, majority owner of the Cleveland Cavaliers. “This groundbreaking 3D HD event will provide our fans with a new way to experience the excitement of watching the game and make them feel like they are sitting courtside in the AT&T Center in San Antonio for the game.”

“The NBA is always exploring new and innovative ways for fans to consume our game,” said Steve Hellmuth, Senior Vice President of Operations and Technology, NBA. “After the success of our 3D HD viewing parties during NBA All-Star, we are excited that the Cavaliers and owner Dan Gilbert now want to provide their fans with this unique opportunity to view The Finals.”

“As the television home of the Cleveland Cavaliers, FSN Ohio is proud to present this unprecedented 3D HD television experience to Cavaliers fans,” said Steve Liverani, FSN Ohio senior vice president and general manager. “We salute Dan Gilbert and the Cleveland Cavaliers for making this event possible.”

The Q is the place to be for Cavs fans of all ages to experience the excitement of watching the Cavaliers’ first appearance in The Finals together. FSN Ohio broadcasters Jeff Phelps and Cavalier Legend Austin Carr will do the game’s play-by-play action for fans watching in The Q. In addition to interactive games, contests, prizes and concessions, the Cavaliers game entertainment troupe—the Cavalier Girls, Moondog, Scream Team, and in-arena hosts Ahmaad and Nicole—will all be on hand to give the watch party the home court magic that will be felt from Cleveland to the Lone Star State!

Free "Rise Up" Rally Towels are presented by hhgregg
Bring your CAVS/hhgregg sponsored rally towel to any Cleveland area hhgregg location and save an additional 10% off virtually everything in the store. Offer valid June 10-16 * see store for complete details