Cleveland Cavaliers Encourage Fans to be Fit As A Pro During NBA FIT Live Healthy Week!


CLEVELAND, OH - January 25, 2011 - The Cleveland Cavaliers are encouraging fans to get healthy in 2012 during the NBA FIT Live Healthy Week in conjunction with the team’s “Fit as a Pro” program presented by Medical Mutual and Giant Eagle. From January 25th through February 2nd, the NBA, its teams and players will participate in the third annual NBA FIT Live Healthy Week, encouraging kids, adults and families to be physically active and live a healthy lifestyle.

Three different events are scheduled to offer children and adults information on living a healthy and being active all year round.

The team will kick off the week with “Fit As A Pro Night” as the Cavaliers face the New Jersey Nets on Friday, January 27th at 7:30 p.m. Vendors, including the Cleveland Clinic, Medical Mutual, Giant Eagle, Dannon Yogurt and MOVband, will provide interactive ways to learn about health and fitness along the arena concourse. Fans in attendance are invited to participate in the Fit As A Pro Scavenger Hunt for a chance to win tickets to a future Cavs game. The hunt will take fans through the main concourse and give them an opportunity to visit the cool and informative vendor stands. In addition, Cavaliers mascots Moondog and Sir CC will host a fitness challenge for all children attending the game on the practice court at The Q pregame.

On Monday, January 30th, 25 fourth graders from Center Elementary will take part in the “Fit As A Pro” Clinic with guard Kyrie Irving, guard/forward Alonzo Gee and assistant strength coach Derek Millender. Students will take a tour of the Cleveland Clinic Courts weight room and have a chance to participate in a fitness clinic.

The week will wrap up with the “Fit As A Pro” School Show at Urban Community School. Moondog and Sir CC, along with the Scream Team, hype man Ahmaad and in-arena announcer Olivier will host a 45-minute interactive entertainment show to raise the student’s awareness of the benefits of fitness and healthy nutrition and show kids that being active is fun!

The Cavaliers “Fit as A Pro” program, presented by Medical Mutual and Giant Eagle, is designed to encourage physical fitness and well-balanced nutrition among elementary school students in Northeast Ohio. Participating classrooms track the amount of physical activity they get each day and use a nutritional poster with information such as the USDA MyPlate and sample diets of the Cavaliers players as a teaching tool. More than 15,000 children in Northeast Ohio Schools (K-8) participate in the program annually.

NBA/WNBA FIT is the league's comprehensive health and wellness program that encourages physical activity and healthy living for children and families through programs, events, and products year-round. Through a nationwide network of more than 1,000 com-munity-based organizations, NBA/WNBA FIT reaches more than 2 million youth and families annually.