The NBA's community outreach programs continue to address social issues, including education, environmental protection, health and wellness, and youth and family development. These programs provide young people with the opportunities and resources that are critical to their future success and development. Additionally, NBA teams have plenty of opportunity to give back to their communities year-round through these programs.
Coaches for Kids
The Coaches for Kids program, launched during the 2008-09 NBA season, provides thousands of children from Boys & Girls Clubs with the chance to see NBA games in each of the league’s 29 markets as well as meet with and learn from the league’s coaches, GMs and athletic trainers.
The league’s health and wellness initiative, NBA/WNBA FIT, encourages physical activity and healthy living through events, programs and products for children and families. Learn more about how you can get involved starting today!
In partnership with the Natural Resources Defense Council, the NBA is taking steps to become a more environmentally responsible organization through the NBA Green initiative. The NBA family has teamed up to generate awareness and funding to protect the environment.
Basketball without Borders
Basketball without Borders is the NBA and FIBA’s global basketball development program that uses the sport to create positive social change in the areas of education, health and wellness. These camps bring top youth players together to train under NBA players and coaches and compete against their peers.
Kia Community Assist
The league presents the Kia Community Assist Award monthly throughout the season as well as a final award at the end of the season to recognize players for their year-round charitable efforts. The award honors the NBA player who best reflects the passion that the league and its players have for giving back to their communities.
Nancy Lieberman revealed her dream of collaborating with the National Basketball Association (NBA) to build high-quality basketball courts in disadvantaged areas, with minimal material expenditure or construction costs. With this type of program, children in underprivileged communities can benefit tremendously from a safe area to play basketball, interact socially, learn important lessons about teamwork and good sportsmanship, and participate in free basketball clinics.