NBA, DEPARTMENT OF DEFENSE TEAM UP TO LAUNCH “NBA CARES HOOPS FOR TROOPS HEALTHY MILITARY BASE TOUR”
NEW YORK (Aug. 1, 2013) – In an effort to increase healthy living among thousands of U.S. service members and their families, the National Basketball Association (NBA) and the Department of Defense will launch the “NBA Cares Hoops for Troops Healthy Military Base Tour” on Aug. 1, 2013, at Fort Sill in Lawton, Oklahoma, it was announced today. The joint effort, as part of the NBA’s Hoops for Troops program and the DoD’s “Healthy Base Initiative” is designed to promote the importance of exercise, nutrition, and post-traumatic/operational stress education and awareness among U.S. service men and women and their families.
The first-of-its-kind initiative features player-military meet-and-greets, clinics and operational stress presentations hosted by current and former NBA and WNBA players, coaches and officials onsite at U.S. military bases across the nation, including: Fort Sill, Okla.; Mountain Home Air Force Base, Idaho; March Air Force Base, Calif.; Marine Corps Base Quantico, Va., and Submarine Base New London, Conn.
"A healthy and fit force is essential to national security," Rosemary Williams, Deputy Assistant Secretary of Defense for Military Community and Family Policy, said. "Staying healthy is a readiness issue. Our service members must be physically prepared to deploy in a moment's notice anywhere around the world to often austere and demanding conditions.”
“We are excited to collaborate with NBA Cares Hoops for Troops as we prepare to launch the Healthy Base Initiative,” Williams said. “What a great way to spend an afternoon with family and friends. Activities such as these strengthen not just relationships but resilience.”
Research indicates that obesity and tobacco use among U.S. military add more than $3 billion per year to the DoD budget in health care costs and lost duty days. Earlier this year, in response to these concerns, the DoD, as part of Operation Live Well and the National Prevention Strategy of Improving Americans’ Health and Well-Being, launched the “Healthy Base Initiative” to examine select base’s efforts to support improved nutritional choices, increased physical activity, obesity reduction, and decreased tobacco use.
“We have a responsibility as a league to do whatever we can to help in the area of health and wellness, especially as it relates to the men and women who serve and protect us each and every day,” said NBA Senior Vice President, Social Responsibility, Todd Jacobson.
“Through our joint effort with the Department of Defense, the NBA Cares Hoops for Troops Healthy Military Base Tour will help thousands of military members and their families live healthier and happier lives.”
The NBA has a long history of promoting health and wellness through its NBA/WNBA FIT (NBA.com/nbafit) program, which encourages physical activity and healthy living for children and families. Through a nationwide network of more than 1,200 community-based organizations, NBA/WNBA FIT brings programs and events to more than 2.5 million youth and families.
NBA Cares Hoops for Troops is a year-round initiative led by the NBA, its teams and players in collaboration with the Department of Defense, USO, Wounded Warriors and other military and veteran serving organizations to honor active and retired service men and women and their families.