Executive Vice President, Global Marketing Partnerships
National Basketball Association
As Executive Vice President of Global Marketing Partnerships for the National Basketball Association, Mark A. Tatum oversees marketing partnerships for the NBA, WNBA, NBA Development League, and USA Basketball, both domestically and internationally. In this role, Tatum also manages the Business Development and Media groups, which work with the league's extensive list of marketing and media partners. Tatum works with senior executives from the most recognizable brands in sports marketing, including Gatorade, The Coca-Cola Company, and Taco Bell to strategize about the direction of NBA-themed promotions and advertising.

Tatum has worked with long-time partners like Nike, adidas, and Coca-Cola to expand their relationships with the NBA, and has been a key driver of new partnerships to the league. Tatum is also responsible for the NBA's media sales, including sales of NBA TV, NBA.com, and other NBA-controlled media. He manages the sales relationships with the league's TV partners - ABC/ESPN and TNT. In addition, Tatum is responsible for developing USA Basketball's marketing plan and sales strategy, and its overall relationship with the NBA.

During his 12-year tenure with the NBA, Tatum has held several positions, including Senior Vice President, Vice President of Business Development, Senior Director and Group Manager of Marketing Properties, and Director of Marketing Partnerships.

Prior to joining the NBA in 1999, Tatum worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. Tatum has also worked for The Clorox Company as a Regional Sales Manager, where he was responsible for Northeast sales. In 1997, he worked for the Pepsi-Cola Company in their Sports Marketing Department. From 1991 to 1995, he held a number of sales management positions with Procter & Gamble.

Tatum received a bachelor’s in business management and marketing from Cornell University in 1991 and is a 1998 graduate of Harvard Business School. While at Harvard, he was elected President of the Harvard Business School Student Association. He is on the Cornell College of Agricultural and Life Sciences Deans Advisory Council and the Athletic Alumni Advisory Board. Tatum sits on the Board of Trustees for the Naismith Memorial Basketball Hall of Fame and was elected to the Harvard Business School Alumni Board. He is also a trustee at the Princeton Day School. In 2006, 2007, and 2008, SportsBusiness Journal honored him with a Forty under 40 Award.

2/2012