Prior to joining the NBA in 2011, Shoemaker served as president of the Women’s Tennis Association (WTA). While at the WTA, he led an unparalleled worldwide expansion of women's professional tennis, oversaw legal affairs, and played a leadership role in many business and operational areas, including television rights (a four-year broadcast agreement with CCTV), sponsorship contracts (a six-year, $88 million title sponsorship agreement with Sony Ericsson), tour rules and regulations, the anti-doping program, and the unified anti-corruption program across tennis’s four major governing bodies. From 2007 to 2009, Shoemaker led the WTA’s Asia-Pacific office in Beijing, where he helped drive the growth of women's tennis in that region and brought a major annual WTA event to Beijing. He also brought the WTA Championships to Doha, Qatar from 2008 to 2010, and Istanbul, Turkey, from 2011 to 2013.
A corporate and commercial litigator, Shoemaker spent seven years practicing law at Proskauer Rose LLP and Cravath, Swaine & Moore LLP, both in New York. At Proskauer, he specialized in sports-related client representation, advising both sports leagues and teams, including the National Hockey League (NHL), Association of Tennis Professionals (ATP), Major League Soccer (MLS), the National Football League’s Philadelphia Eagles, and Major League Baseball's Florida Marlins.
During his years in New York, Shoemaker also served as an adjunct professor at Seton Hall University's School of Law and Stillman School of Business, as well as New York University's Tisch Center for Hospitality, Tourism and Sports Management.
Shoemaker began his career in 1996 as law clerk to the Right Honorable Antonio Lamer, Chief Justice of Canada, following his graduation from the University of Western Ontario Faculty of Law, where he finished first in his class. A native of Ottawa, Canada, Shoemaker also holds a bachelor's degree in political science from the University of Toronto (Trinity College).
In 2008, Shoemaker was named to the SportsBusiness Journal's Forty under 40 list.
A nationally ranked junior alpine ski racer, Shoemaker hails from a family of accomplished tennis players. His mother, Brenda Nunns Shoemaker, is a former WTA player and member of the Canadian Fed Cup team; his grandfather, Gilbert Nunns, held the No. 1 ranking in Canada in 1930.