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NBA China

As CEO of NBA China, David Shoemaker oversees a staff based in the NBA’s Beijing, Shanghai and Taipei offices, and manages the league’s business and basketball development in the region, including television, digital media, marketing partnerships, consumer products, events, communications, social responsibility and new initiatives.

Since joining the NBA in June 2011, Shoemaker has been instrumental in expanding the league’s presence in Greater China. His work has helped establish the NBA as China’s preeminent international sports league and as one of the largest providers of sports programming in the country. He has been pivotal in many league accomplishments in China, including playing a key role in expanding partnerships with China Central Television (CCTV), Sina and Tencent. Additionally, Shoemaker helped cultivate the comprehensive partnership with Yao Ming to jointly operate the NBA Yao School, the launch of the Dongguan Basketball School as an NBA training center, the creation of the NBA Chinese New Year Celebration campaign, the development of NBA Nation, and the construction of the first-of-its-kind NBA Center in Tianjin.

The NBA’s commitment to social responsibility highlights Shoemaker’s tenure with the league. Under his leadership, NBA China works with a series of internationally recognized organizations to support education, youth and family development, and disaster relief efforts. In total, NBA China has hosted more than 100 community outreach initiatives and built 44 spaces where children and families can live, learn or play across China.

Prior to his time at the NBA, Shoemaker served as president of the Women’s Tennis Association (WTA), leading an unprecedented worldwide expansion of women's professional tennis. From 2007 to 2009, Shoemaker led the WTA’s Asia-Pacific office in Beijing, where he helped drive the growth of women's tennis in that region and brought a major annual WTA event to Beijing.

A corporate and commercial litigator by training, Shoemaker spent seven years in New York City practicing law at Proskauer Rose LLP and Cravath, Swaine & Moore LLP, specializing in sports-related client representation. During his years in New York, Shoemaker also served as an adjunct professor at Seton Hall University's School of Law and Stillman School of Business, as well as New York University's Tisch Center for Hospitality, Tourism and Sports Management. Shoemaker began his career in 1996 as law clerk to the Right Honorable Antonio Lamer, Chief Justice of Canada, following his graduation from the University of Western Ontario Faculty of Law, where he finished first in his class. A native of Ottawa, Canada, Shoemaker also holds a bachelor's degree in political science from the University of Toronto (Trinity College).

In 2008, Shoemaker was named to the SportsBusiness Journal's Forty under 40 list.

A nationally ranked junior alpine ski racer, Shoemaker hails from a family of accomplished tennis players. His mother, Brenda Nunns Shoemaker, is a former WTA player and member of the Canadian Fed Cup team; his grandfather, Gilbert Nunns, held the No. 1 ranking in Canada in 1930.


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