President, NBA Development League
As President of the NBA Development League, Dan Reed is responsible for setting the direction for the NBA’s minor league and all league operations, including sales and marketing, team business support, broadcast and digital content, basketball operations, player personnel, officiating, league governance, and expansion.
The NBA D-League has achieved significant business growth under Reed’s leadership, setting record attendance marks and revenues from ticket sales and marketing partnerships, broadening media distribution via new broadcast and digital outlets, reducing key operational costs, and increasing franchise values six-fold. Reed has overseen league expansion to an all-time high 17 teams, attracting new franchises in Portland, Maine; Springfield, Mass.; Erie, Pa.; Reno, Nev.; Frisco, Texas; Canton, Ohio; Santa Cruz, Calif.; and Newark, Del.
Under Reed, the league is also making major strides towards its development goals for the NBA. Thirty percent of NBA players and more than 50 percent of NBA referees had NBA D-League experience at the end of the 2012-13 NBA season. Fourteen NBA teams have single-affiliate relationships with their NBA D-League teams, up from one in 2007. At Reed’s direction, the league made several operational changes to spur these trends, including rule changes allowing NBA teams greater player development flexibility and a new Single Affiliate Partner program yielding seven NBA/NBA D-League team “hybrid” partnerships thus far.
Prior to his promotion to the NBA D-League in 2007, Reed acted as NBA Senior Director of Team Marketing and Business Operations, where he was responsible for advising NBA teams on all business operations, including ticket sales, sponsorship development, customer retention, marketing, and analytics. Reed was instrumental in the achievement of all-time records in attendance, ticket sales, season-ticket retention rates, sponsorship sales, and database growth for NBA teams. Prior to joining the NBA in 2004, Reed was a management consultant with A.T. Kearney, advising Fortune 500 companies and start-ups alike on issues of corporate strategy, sales and marketing, and operations.
Reed was named a “40 Under Forty Rising Star” by Crain’s New York Business in 2009. An Ann Arbor, Mich. native, he received an M.B.A. from Harvard Business School, and a bachelor's degree in economics and American studies from Northwestern University. Reed lives in Brooklyn, N.Y. with his wife Afia.