Entering his second year as president of the NBA Development League (NBA D-League), Dan Reed is responsible for all NBA D-League business and basketball operations.

The NBA D-League has enjoyed a sharpened focus and significant growth under Reed’s leadership, experiencing a 20 percent increase in average team attendance, strong growth in team sponsorship revenues and Web site traffic, and the addition of two expansion teams to bring the league to 16 total teams. Under his guidance, a record number of NBA D-League players were promoted to the NBA in 2007-08, and former NBA D-League players now number 15 percent of all NBA players on 2007-08 NBA rosters.

Reed spearheaded a number of key initiatives in his first year that contributed to this success, including the NBA/D-League Affiliate Partner Program, designed to deepen partnerships between NBA teams and their NBA D-League affiliates; NBA Futurecast, the first free live Web-streaming initiative of any professional sports league; Dream Factory Friday Night, an innovative new event held during NBA All-Star Weekend designed to showcase the NBA D-League's impressive collection of talent; and the creation of a formal mission, values, and brand positioning for the league.

Prior to being named president of the NBA D-League, Reed was the NBA's senior director of team marketing and business operations, where he advised and worked hand-in-hand with NBA teams in all areas of the team business. Reed was instrumental in many key NBA accomplishments, including achieving all-time records in overall attendance, ticket sales revenue, season-ticket retention, sponsorship sales and database growth.

Before joining the NBA, Reed was a management consultant with A.T. Kearney in San Francisco and Washington, D.C., where he focused on strategic development, sales and marketing planning, and operational redesign on behalf of both start-up and Fortune 500 companies.

An Ann Arbor, Mich., native, Reed received an M.B.A. from Harvard Business School, where he was awarded the prestigious Dean's Award for outstanding leadership. He earned a bachelor’s degree in economics and American studies from Northwestern University.