BRYAN PEREZ
Senior Vice President and General Manager, NBA Digital
National Basketball Association
Bryan Perez is the Senior Vice President and General Manager for NBA Digital, responsible for the day-to-day operations of the NBA Digital portfolio, which includes NBA TV – the league’s 24-hour digital television network – NBA.com, WNBA.com, NBADLeague.com, NBA League Pass, as well as the league’s broadband and wireless businesses. Perez oversees all aspects of these programs, including programming, operations, editorial, e-commerce and marketing. Earlier in 2008, Turner Broadcasting System, Inc. and the NBA announced a ground-breaking expansion of their long-running partnership, through which the companies will jointly manage a portfolio of the NBA’s digital businesses that Turner Sports will operate out of its Atlanta production facility. Perez reports to David Levy, President of Turner Sports, and Adam Silver, Deputy Commissioner and COO of the NBA.
Perez’s extensive and diverse professional background includes, most recently, serving as CEO of Live Nation’s Global Digital division. In this position, Perez established and built the new division and was responsible for the company’s worldwide Internet, wireless, ticketing, and IT strategy and operations. While at Live Nation for three years, Perez also served as President of the Global Digital division for one year, and as President of the Digital Distribution division.
From 2004 to 2005 Perez worked as Executive Vice President of Strategy and Business Development for Clear Channel Entertainment, the predecessor to Live Nation, where he led preparation of divisional strategic plans and annual strategic acquisition and development plans, and identified and evaluated new lines of business, business extensions, acquisition targets and joint venture partners.
Before joining Clear Channel, Perez was Executive Vice President of Marketing and Communications for the National Hockey League’s Dallas Stars from 2002 to 2004, where he oversaw all ticket sales, new media, marketing and broadcasting efforts for the team. During his tenure, Perez negotiated a long-term radio broadcast agreement, designed and executed marketing and promotional campaigns, negotiated title sponsorship of ticket products, and revamped the franchise’s research efforts to support a newly implemented customer service department.
Preceding that position, Perez worked at Hicks Sports Group from 1998 to 2002, where he served as Executive Vice President of Business Development for two years, with a focus on broadcasting and new media. Perez previously also served as Vice President of Business Development from 1998 to 2000. Prior to joining the Hicks Sports Group, he was the Director of Business Development for Madison Square Garden from 1996 to 1998.
Perez earned his juris doctorate degree and M.B.A. from Stanford University and his bachelor of business administration from the University of Texas at Austin.