Senior Communications Advisor to the Commissioner
National Basketball Association
Brian McIntyre stepped down in August 2010 as Senior Vice President, Basketball Communications to become Senior Communications Advisor to NBA Commissioner David Stern. He is currently in his 35th NBA season, the last 31 of which have been spent as an executive in the league office.
The NBA hired McIntyre in November 1981 as Director of Public Relations after three and a half years as Director of Marketing and Media Information for the Chicago Bulls. He was promoted to Vice President, Public Relations in March 1989. Under McIntyre, the Public Relations Department expanded to become the Communications Group, and he was named Senior Vice President in November 1997.
McIntyre oversaw public relations activities for every major NBA event from 1982 through 2010, including The Finals, NBA All-Star, the NBA Draft, the NBA Draft Lottery, the McDonald’s Championship, and other events. He was involved in the launch of both the WNBA and the NBA Development League. He developed and implemented many of the communications policies and procedures currently in place for all three leagues. McIntyre also created numerous NBA awards, including the Defensive Player of the Year award, the Sixth Man Award, and the Most Improved Player. He was responsible for initiating White House visits by NBA Championship teams, creating a media training program for players, instituting the use of satellite postgame feeds at major NBA events, and a host of other initiatives. In conjunction with USA Basketball, McIntyre has been actively involved in public relations planning, activities, and onsite execution of the 1992, 1996, 2000, 2004, and 2008 Olympics and the 1994, 2002, and 2006 World Championship of Basketball.
A graduate of Loyola University of Chicago, McIntyre has served as a member of the FIBA (International Basketball Federation) News Council and on the USA Basketball Media Advisory Committee.
In 2011, the Naismith Memorial Basketball Hall of Fame honored McIntyre with the John W. Bunn Lifetime Achievement Award, the most prestigious award the organization presents outside of enshrinement. He was inducted into the Loyola (Ill.) Academy Athletic Hall of Fame in 1999, and the National Association of Black Journalists honored him with a Merit Award in 2009. The Professional Basketball Writers Association honored McIntyre in 2010 when the organization named its annual media relations tribute “The Brian McIntyre Media Relations Award.” In 2012, the NBA PR Directors Association presented him with the annual Splaver/McHugh “Tribute to Excellence” Award. He is on the Board of Advisors for Loyola University’s School of Communications.
A Chicago native, McIntyre now resides in New Rochelle, N.Y., with his wife. They have two adult children.