BRIAN McINTYRE
Senior Vice President, Basketball Communications
National Basketball Association
Brian McIntyre is in his 28th season in the NBA, the last 24 as an executive in the league office. He is responsible for the direction and ongoing activities of the Basketball Communications Department and for coordinating NBA communications efforts with those of the 30 team Public Relations Departments.
McIntyre joined the NBA as Director of Public Relations in November 1981, and was promoted to Vice President, Public Relations in March 1989. Under McIntyre, the Public Relations Department expanded to become the Communications Group, and he was named Senior Vice President in November 1997. Today, the Basketball Communications Department is responsible for creating and implementing basketball communications strategies for the NBA and WNBA and services media in more than 200 countries worldwide.
He has overseen public relations activities for every major NBA event, including the NBA Finals, All-Star Weekend, NBA Draft, NBA Draft Lottery and McDonald’s Championship. In conjunction with USA Basketball, he has been actively involved in public relations planning and activities for the 1992, 1996, 2000 and 2004 Olympics and the 1994, 1998 and 2002 World Championship of Basketball.
During McIntyre’s tenure he has developed and implemented many of the league's media relations policies. He created numerous awards, including the Sixth Man, the Defensive Player and the Most Improved Player. He was responsible for initiating White House visits by NBA championship teams, the creation of a media relations tape for players, the institution of satellite postgame press conference feeds at major NBA events, the creation of the annual NBA Coaches preseason telephonic conference call and a host of other initiatives.
He began his NBA career as Director of Marketing and Media Information for the Chicago Bulls in 1978. In that capacity, McIntyre was responsible for marketing, advertising, public relations, game operations, promotions and broadcasting. He worked for the Bulls until November 1981, when he joined the NBA.
A graduate of Loyola University of Chicago, McIntyre has served as a member of the FIBA (International Basketball Federation) News Council and on the USA Basketball Media Advisory Committee. He was inducted into the Loyola (Ill.) Academy Athletic Hall of Fame in 1999. A native of Chicago, McIntyre now resides in New Rochelle, N.Y., with his wife and two children.