Senior Vice President, Programming and Production
As Senior Vice President of Programming and Production for the National Basketball Association in China, George Land oversees the league’s programming and production efforts in China, with the primary focus of expanding the reach and improving the quality of NBA live game and original programming throughout the country on both TV and digital platforms.
Prior to his relocation to China in 2013, Land was Senior Vice President of Business and Production Operations for the NBA, acting as administrative manager of the league’s production, programming and broadcasting staff, a position which included oversight of project staffing, performance reviews, promotions and compensation, on-boarding and termination processes, and training and development. Additionally, Land had fiscal oversight of the department’s budget with a primary responsibility to manage costs. Land led the department’s effort to relocate to a new technical and work space in 2011, and he also played a major role in the complete restructure of the department in 2006.
Land also oversaw the digitization of the league’s historical video library and the NBA’s Digital Media Management process, which includes the acquisition, archiving, editing and distribution of content. Land is the company liaison to the CWA-NABET Union, and had the responsibility of helping to negotiating the collective bargaining agreement between the league and the union. Additionally, Land helped develop fair policies that provided governance and structure to the production process for the entire department.
A two-decade veteran of the NBA, Land started out as a logger in October 1992. Later that season, he began a 10-year stint on Inside Stuff and worked his way up from there. He holds a M.B.A. from Fairleigh Dickinson University and a bachelor’s degree in biology from Morehouse College. Land also attended Duke University and the University of Pittsburgh School of Medicine.
A three-time Emmy Nominee (1996, 1997, and 2003) for Inside Stuff and Soul of the Game, Land won a pair of 2004 Telly Awards for the NBC special Soul of the Game and the NBA TV series Real Training Camp: Denver Nuggets, as well as a 2002 Gracie Award for the NBC special WNBA: This Is Who I Am.