Senior Vice President, Business and Production Operations
National Basketball Association
As Senior Vice President of Business and Production Operations for the National Basketball Association, George Land acts as administrative manager of the league’s production, programming, and broadcasting staff, a position which includes oversight of project staffing, performance reviews, promotions and compensation, on-boarding and termination processes, and training and development. Land helps develop fair policies that provide governance and structure to the production process and has fiscal oversight of the department’s budget. Land lead the department’s effort to relocate to a new technical and work space last year, and he also played a major role in completely restructuring the department in 2006.

Land also oversees the digitization of the league’s historical video library and the NBA’s Digital Media Management process, which includes the acquisition, archiving, editing, and distribution of content. Land is the company liaison to the CWA-NABET Union, and has the responsibility of helping to negotiate the collective bargaining agreement between the league and the union.

A two-decade veteran of the NBA, Land started out as a logger in October 1992. Later that season, he began a 10-year stint on Inside Stuff and worked his way up from there. He holds a M.B.A. from Fairleigh Dickinson University and a bachelor’s degree in biology from Morehouse College. Land also attended Duke University and the University of Pittsburgh School of Medicine.

A three-time Emmy Nominee (1996, 1997, and 2003) for Inside Stuff and Soul of the Game, Land won a pair of 2004 Telly Awards for the NBC special Soul of the Game and the NBA TV series Real Training Camp: Denver Nuggets, as well as a 2002 Gracie Award for the NBC special WNBA: This Is Who I Am. He is also a member of the Board of Trustees for the ACLU-NJ.

1/2012