Entering his 27th year with the NBA, Paul Hirschheimer directs all NBA Entertainment (NBAE) content across league assets, including NBA.com, NBA TV, and the league’s various social media platforms.
In addition to overseeing NBAE’s editorial direction, Hirschheimer runs the league’s assignment desk, plays an integral part in broadcast operations, and supervises NBAE’s field production at all league global events, including NBA All-Star, The Finals, NBA Global Games, and the NBA Draft.
An expert in league history, Hirschheimer has witnessed many of its greatest moments in his attendance at 140 consecutive NBA Finals games.
Hirschheimer's wide-ranging responsibilities through the years have included the development and launching of NBA TV and NBA.com; extensive work on the league’s I Love This Game and Trophy Love promotional campaigns; and Emmy Award-winning documentaries The NBA at 50 and Whatever Happened to Micheal Ray?, in addition to The Year of the Yao.
Prior to his current promotion, in October 2007, Hirschheimer worked as the league’s Senior Vice President of Field Production, a department in which he held multiple positions since its inception in 1990. Hirschheimer also served as an editor and began his stint at the NBA as a production assistant at NBAE in 1988.
A graduate of the University of Vermont, Hirschheimer earned a degree in political science, and spent time in Washington, D.C. studying government and the media. He is a member of the Advisory Committee at the Jewish Sports Hall of Fame. He currently resides in Scarsdale, N.Y. with his wife Alissa and daughters Mollie and Sasha.