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Executive Vice President, Operations & Technology
NBA Entertainment

Steve Hellmuth is Executive Vice President, Operations & Technology for NBA Entertainment. He is responsible for overseeing the league’s information technology, broadcast operations and engineering departments. He also oversees the development and implementation of the NBA broadcast facility standards for the design, construction and operation of NBA arenas.

Under Hellmuth’s direction, the NBA installed SportVU Player Tracking technology from Stats, Inc., in every NBA venue, making the NBA the first major U.S. professional sports league to quantify and analyze the movement of live game action throughout an entire season. The system calibrates and measures the movements of all players and the ball on the court.

He also led the launch of the NBA Digital Media Archive, the first major professional sports league to unveil such an initiative. The NBA is currently in the process of digitizing the league’s entire video library – more than 400,000 hours of games, highlights and programming – to create the digital media archive. The global delivery of video and statistics via satellite, fiber, broadband and mobile also falls under Hellmuth’s purview.

Before joining the NBA, Hellmuth spent two years as the Senior Vice President & General Manager of Major League Baseball Productions, where he supervised the programming and production departments. Prior to that, Hellmuth served as General Manager for Potomac Television Communications in Washington, D.C. He also worked at NBC in New York from 1979 to 1987, serving as Production Manager for the network’s sports division. Hellmuth produced the Emmy-nominated opening telecasts for the 1986 World Series and coordinated the production of Olympic profiles for the 1980 Moscow games.

Hellmuth is the past Chairman of the Advisory Board of the Sports Video Group and the Content and Communications World Council.

Hellmuth graduated from Princeton University in 1975 with a bachelor’s degree in art history.


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