Executive Vice President, Operations and Technology
NBA Entertainment
Steve Hellmuth is Executive Vice President, Operations and Technology for NBA Entertainment. He is responsible for overseeing the league’s information technology, interactive services, broadcast operations and engineering departments. He is the point person at the NBA for NBA Digital in Atlanta. He also oversees the development and implementation of the NBA broadcast facility standards for the design, construction and operation of NBA arenas.

Most recently, Hellmuth was the executive in charge of the first-ever live sports events in 3D HD for the 2007 NBA All-Star Game in Las Vegas and also Game 2 of The Finals 2007 at Quicken Loans Arena in Cleveland. He also led the recent launch of the NBA Digital Media Archive, the first major professional sports league to unveil such an initiative. The NBA is currently in the process of digitizing the league’s entire video library - more than 400,000 hours of games, highlights and programming – to create the digital media archive. The NBA will launch a wide band network this fall to connect teams to the NBA Digital Archive and deliver the NBA League Pass to fans in HD, standard definition, and broadband.

Prior to attaining his current position, Mr. Hellmuth spent two years as the Senior Vice President and General Manager of Major League Baseball Productions, where he supervised the programming and production of all MLB television content.

This is the second time Hellmuth has worked for the NBA. During his original nine-year year tenure with the NBA, Hellmuth served as Vice President, Operations, for NBA Entertainment and was responsible for the technical and operational planning and management for NBAE. He also oversaw the design of a real-time courtside statistics system that services media outlets around the world and interfaces directly to arenas, broadcast graphics systems and indexes NBA digital media.

Prior to joining the NBA, Hellmuth served as General Manager for Potomac Television Communications in Washington, D.C. He also worked at NBC in New York City from 1979 to 1987, serving as Production Manager for the network’s sports division. Hellmuth produced the Emmy-nominated opening telecasts for the 1986 World Series, and coordinated the production of Olympic profiles for the 1980 Moscow games.

Hellmuth is an advisory board member to the Sports Video Group and the Association of Broadcasting Engineering Professionals.

Hellmuth graduated from Princeton University in 1975 with a bachelor’s degree in art history. He lives in New Jersey with his wife, Theresa, and their children, Alexandra and Nick.