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Senior Vice President, Production
National Basketball Association

As Senior Vice President of Production for the National Basketball Association, Jarad Franzreb oversees the global production of corporate events and videos for the NBA, WNBA, NBA Development League, and USA Basketball. His responsibilities also include the production management of league marketing campaigns and public service announcements, archiving and distribution of NBA photography and video to league broadcast partners, marketing partners, and third party licensees.

Since joining the league in 1994, Franzreb has held a variety of positions in the league’s Production, Marketing and Sales, and Advertising groups. Prior to joining the NBA, he was the Director of Public Relations for the Celebrity Golf Association, coordinating publicity and public relations for a variety of events throughout North America. Franzreb tipped off his NBA career with the New York Knicks, where he began as a Public Relations intern in the 1991-92 season and assisted in various capacities with the organization through 1997.

In 1992, Franzreb earned a bachelor’s degree in sociology/psychology from Fordham University, where he also played and coached basketball.

A Staten Island, N.Y. native, Franzreb resides in New Providence, N.J. with his wife Crissy and daughter Ally.


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