TIM CHEN

Chief Executive Officer
NBA China
Tim Chen was named CEO of NBA China on September 19, 2007, and started in his new role on October 15. Chen oversees the new NBA enterprise that will encapsulate all of the league’s businesses in Greater China, including television, digital media, marketing partnerships, global merchandising, events and new initiatives.

Chen reports to a board of directors that governs NBA China and includes NBA owners, representatives of outside investors, NBA Commissioner David Stern, NBA Deputy Commissioner and COO Adam Silver, and NBA President of Global Marketing Partnerships and International Business Operations Heidi Ueberroth.

Chen comes to the NBA from Microsoft, where he was appointed as Corp. Vice President, CEO of the Greater China Region, and led the software giant’s growth in China since 2003. Chen worked closely with the government to incorporate Microsoft software, solutions, and services into the growing network of PC’s in administration and education. Under his leadership, Microsoft sales and revenue grew more rapidly in the Greater China region than in any other markets in the world, and the company significantly increased its investment in R&D and domestic software ventures. During this period, Chen was the LSI Board of Directors and the Economic Advisor of the Jiangsu Provincial Government.

Chen was Corp. Vice President of Motorola Inc, Chairman and President of Motorola (China) Electronics Ltd. from 2001 to 2003 and increased the company’s market share to become the leader in the competitive Chinese mobile phone industry and mobile system business. Prior to 2001, Chen spent eight years with Motorola, including serving as its general manager responsible for marketing and sales operations for the Greater China Cellular Infrastructure Division. Prior to joining Motorola, Chen spent nine years at AT&T Labs based in the United States.

Chen earned his undergraduate degree at Chiao Tung University in Taiwan, an M.B.A. from the University of Chicago, and two master’s degrees in computer science and mathematics. He currently resides in Beijing with his wife and two children.