As Executive Vice President of the NBA’s Team Marketing & Business Operations (TMBO) department, Amy Brooks is responsible for growing NBA, WNBA, and NBA Development League team profitability through strategic consulting on all aspects of business operations, including marketing, ticket sales, sponsorship development, suite sales, customer retention and arena development.
Under her leadership, TMBO develops best practice content and industry-leading analytics on behalf of teams, and advises teams via in-market visits and more than 20 annual workshops and training sessions. Brooks also oversees the league’s marketing relationships with strategic team partners, such as Ticketmaster.
Since joining TMBO in 2007, Brooks has helped drive results across all three leagues, including numerous records for attendance, ticket revenue and sponsorship revenue. Prior to joining TMBO, she served as the NBA’s senior director of marketing partnerships, where she led a team responsible for developing innovative marketing platforms and managing relationships with many of the league’s global sponsors.
Prior to joining the NBA in 2005, Brooks worked for Bain & Company, a global management consulting firm. Previously, she was a product manager at Sun Microsystems, and began her career at software start-up Diba, Inc. (later acquired by Sun Microsystems).
Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the board of directors for the Stanford Athletics Buck/Cardinal Club. Brooks has been recognized by SportsBusiness Journal (Forty Under 40, 2014) and Forbes (Most Powerful Women in Sports, 2015).
Brooks is a native of Sacramento, Calif., and lives in Darien, Conn., with her husband and two daughters.