Senior Vice President, Team Marketing & Business Operations
National Basketball Association
As Senior Vice President of Team Marketing & Business Operations (TMBO) at the National Basketball Association, Amy Brooks is responsible for growing team profitability through strategic consulting on all aspects of business operations, including sales, marketing, analytics, and expenses.
Brooks manages the day-to-day league business relationships with the Brooklyn Nets, Golden State Warriors, Miami Heat, and Sacramento Kings. She also leads all content generation within TMBO, including ticket sales, sponsorship development, marketing/digital, suite sales, and customer retention. Additionally, Brooks manages the team strategy & analytics function, which generates industry-leading analytics on behalf of teams. She also oversees the creation and delivery of workshops and training sessions for team executives across the NBA, WNBA, and NBA Development League.
Since joining TMBO in 2007, Brooks has helped drive leaguewide results that included record total attendance and all-time highs for ticket gate receipts and sponsorship revenue. Prior to joining TMBO, she served as the NBA’s senior director of marketing partnerships, where she led a team responsible for developing innovative marketing platforms and managing relationships with many of the league’s global sponsors. She joined the NBA as a director of marketing partnerships in 2005.
Prior to joining the NBA, Brooks spent four years as a consultant at Bain & Company, a global business consulting firm. She also worked as a market development manager at Sun Microsystems from 1997 to 2000. Brooks began her career in 1996 at software start-up Diba, Inc.
Brooks received her M.B.A. from Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three Pac-10 championships and went to the NCAA Final Four. Brooks serves on the board of directors for the Stanford Athletics Buck/Cardinal Club. She is a native of Sacramento, CA, and lives in Darien, Connecticut with her husband and two daughters.