As Senior Vice President of Retail Development at the National Basketball Association, Chris Brennan manages retail development and integration for all of the league’s retail partnerships.
Brennan’s focus on creating innovative and creative product-driven programs has resulted in rapid extensions of the NBA brand beyond its traditional staple of jersey and basketball sales. He oversees the sales-driven retail team who has grown NBA-branded products into a national brand at all levels of distribution.
In recent efforts to consolidate company assets and concentrate resources on larger platforms, Brennan has been integral to the strategic development of many of the NBA’s most significant retail partnerships. This has included traditional sports outlets – Fanatics, Lids, Foot Locker, Champs Sports, Dick’s Sporting Goods and Academy – and some of the nation’s most prominent non-sports retailers, including Wal-Mart, Target, Rue 21, Gamestop and Best Buy.
Prior to his promotion to Senior Vice President in October 2008, Brennan was Vice President of the league’s Global Merchandising Group, where he was responsible for managing the NBA’s Retail Marketing & Business Development group and Licensing department in mass apparel and home furnishings. Brennan also held Senior Director and Director positions at the league from 1998 to 2004.
From 1989 to 1998, Brennan worked for Foot Locker in their athletic footwear and apparel divisions in a variety of positions, including merchandising, promotions and buying. There, he conceptualized and delivered new children’s apparel programs; created strategic business plans and bought for special events, including MLB All-Star, the NCAA Final Four and the Super Bowl; played an integral role in building a branded/licensed outerwear program across the chain’s 1,400 stores; and helped to initiate the outdoor/casual footwear trend by stoking the development of Timberland, Nike, and adidas.
A 1988 graduate of the State University of New York at Albany with a bachelor’s in communications, Brennan also earned an M.B.A. from St. John’s University in 1992.
Brennan lives in Westfield, N.J. with his wife, Michelle, and two children, Jonathan and Alexandra.