As Senior Vice President for Global Media Distribution & Business Operations, Matt Brabants plays a central role in fueling the league’s international growth, overseeing media distribution and business operations for the NBA, WNBA, and USA Basketball. Under his direction, NBA games and programming are televised to 215 countries and territories in 47 languages.
During his tenure at the NBA, Brabants and his team have expanded the NBA’s international television and digital footprint and oversaw the addition of many first-time league partnerships with well-established media companies. His groundbreaking partnerships include the NBA’s digital media agreements with Sina and Tencent in China and new or expanded alliances with CCTV (China), beIN Sports (France/Middle East), ESPN (Latin America), Fox Sports (Asia), Solar Entertainment (Philippines), Sony SIX (India), SuperSport (Africa) and Turner Latin America. Under Brabants’ leadership, the NBA now features 16 international NBA.com localized web destinations and has broadened the reach of NBA LEAGUE PASS, the league’s international direct-to-consumer digital offering. In 2014, Brabants expanded the scope of his role to include the U.S. media distribution business along with his international responsibilities.
Brabants launched his career at the NBA as part of the then-newly adopted management training program and has held a variety of positions over his 17-year tenure at the league. Prior to his promotion to Senior Vice President in January 2011, Brabants was Vice President of the league’s International Media Distribution department, where he was responsible for overseeing business development, programming and business operations.
Brabants is on the board of the Edmund J. Brabants Memorial Fund, a charitable foundation in honor of his deceased father that is dedicated to providing scholarships to educate and support tomorrow’s leaders.
Brabants graduated magna cum laude from Syracuse’s S.I. Newhouse School of Public Communications with a bachelor’s degree in television, radio, and film management. He and his wife reside in Westchester, N.Y. with their two daughters.2/2014