As Senior Vice President, Events Strategy at the National Basketball Association, Mark Aronson oversees the league’s global event strategy, including NBA Global Games and international grassroots events. In his role, Aronson is responsible for determining the location, nature and scope of the NBA’s events to assure they are aligned with the league’s strategic goals and priority markets.
Prior to serving in his current role, Aronson was Senior Vice President, Content and Business Affairs, where he managed the league’s $100 million annual worldwide events program and overseas coordination and production of many global league events, including games in Japan, Russia, Mexico, Brazil, Africa and Latin America, and the league's Basketball without Borders program. He has created, developed, and implemented cost-saving initiatives to all of the league’s events – resulting in greater profitability and efficiency – and oversaw catering, social functions, and entertainment tied to each. Aronson has helped develop additional NBA business opportunities in Russia, India, Mexico, China, Asia, Africa, Brazil and Latin America. He held P&L responsibility for the implementation of third-party integrated marketing initiatives; specialized in client servicing; and coordinated with the various NBA divisional executives to ensure integration of corporate partner initiatives and promotional programs, including NBA marketing, product, brand, and television efforts in global games.
Since joining the league in 2000, Aronson has restructured and centralized financial tracking and reports and created a profitable revenue stream for the league by bringing domestic preseason games to non-NBA team markets.
Prior to joining the NBA, Aronson spent more than eight years at Clear Channel Entertainment (now Live Nation) as Vice President of Finance and Operations for the company’s Eastern Region. In that role, he led national concert promotions, played the role of CFO in negotiating thousands of talent settlements with major East Coast venues, and co-created the Clear Channel Touring Division, which soon became the media giant’s fastest-growing and largest division. Aronson also spent two years at SMG International in London, where, as International Finance Director, he worked worldwide to establish new entertainment venues. A certified public accountant, Aronson began his career at Coopers & Lybrand (now PriceWaterhouseCoopers).
Aronson is an elected trustee at the Tenafly Board of Education; co-founder and organizer of the Tenafly 5K (a premier race that is also the city’s largest fundraiser); a member of FENG (Financial Executives Networking Group); and a member of the AICPA (American Institute of Certified Public Accountants).
Aronson holds a BSE with dual majors in finance and accounting from the Wharton School of Finance.
A resident of Tenafly, N.J., Aronson and his wife Judy have four children: Jacob, Sam, Lizzie, and Molly. He has traveled extensively throughout Europe, Asia, Africa, and Latin America, possesses a conversational level of Mandarin, and is an avid runner.