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Administration & Benefits Department

The Administration & Benefits Department is responsible for providing a well-maintained and functional work environment and managing the office services for the NBA, WNBA, and NBA Development League. This includes designing state-of-the-art office renovations, overseeing equipment repairs and maintenance, and acting as the liaison between the league office and property management. In addition, the Department oversees mail, duplication, messenger, office supply, and catering services. The Benefits department oversees the League’s employee benefit programs to promote a healthy and active lifestyle.

Basketball Operations

Basketball Operations oversees the league’s oncourt activities, including the development of regular-season and playoff schedules, the management of rule changes, and the enforcement of player conduct standards and discipline. Basketball Operations also works closely with USA Basketball and FIBA, the International Basketball Federation, to promote the international growth of the game.

Broadcast Operations

Broadcast Operations manages the operation and distribution of NBA TV and the global distribution of NBA Entertainment (NBAE) programming. This department is also responsible for domestic and international satellite operations, NBAE studio operations, and digital media operations and encoding.

Communications Department

The Communications Department is comprised of Basketball Communications and Marketing Communications. Basketball Communications is responsible for communications for the NBA, the WNBA, and the NBA Development League (NBA D-League). This group develops sports media strategies and sets policy and procedures for the NBA and its 30 teams, the WNBA and its 12 teams, and the NBA D-League and its 17 teams. Marketing Communications is responsible for all business communications for all three leagues on a global basis, developing and implementing strategic plans to promote the leagues’ global marketing, merchandising, media, community relations, production, and programming initiatives.

Digital Media

Digital Media manages and develops the content and support services for NBA.com and all of the NBA’s social media assets.  NBA.com – one of the largest and most heavily trafficked collections of Web sites in the world – consists of more than 60 unique Web sites, including NBA.com, WNBA.com, NBADLEAGUE.com, team sites and the international versions of NBA.com.  Digital Media provides fans around the world with comprehensive coverage of the leagues, including news, results, statistics, broadband video highlights, exclusive behind-the-scenes access, fantasy and NBA-branded games, and content via wireless technology.

Events

The Events Department oversees all major NBA, WNBA, and NBA Development League events domestically and internationally. This department provides entertaining and interactive live events, including the leagues’ All-Star events, drafts, playoffs, and The Finals. The Events Department also executes the leagues’ grassroots promotional events, such as Jam Van and NBA Nation.

Finance

The Finance Department is responsible for the financial management of the NBA, WNBA, and NBA Development League. This department is responsible for accounting, reporting, planning, and setting the short- and long-term financial goals of the organization.

Global Marketing Partnerships (GMP)

The Global Marketing Partnerships Department develops and manages global marketing partnerships with some of the most recognizable companies in the world. This department identifies potential marketing partners, sells sponsorships, and creates marketing platforms tailored to each partner’s marketing goals.

Global Media Distribution

The Global Media Distribution Department manages relationships with the NBA’s domestic and international television and digital media partners. The group oversees the distribution of NBA, WNBA, D-League and USAB games and programming content in more than 200 countries and territories. The content is circulated in more than 40 different languages, reaching millions of households worldwide. 

Global Merchandising

The Global Merchandising oversees the development and licensing of NBA merchandise – including apparel, interactive games, and sporting goods – and maintaining relationships with companies distributing NBA-branded products worldwide. The Global Merchandising Group also operates the NBA Store on Fifth Avenue and the NBA Store on NBA.com.  

Human Resources (HR)

The Human Resources Department drives the NBA’s global workforce strategy, including recruiting, employee relations, compensation, and learning and development. Human Resources works to identify candidates that will help drive the league’s strategic direction and business goals, develops programs to aid in employees’ professional development, and implements policies and procedures designed to maintain an employee-friendly workplace. The department also supports the company’s human resources information systems (HRIS) that provide data and reporting to assist in key business decisions.  

Information Technology (IT)

Information Technology designs, develops, and maintains the NBA’s technological infrastructure, including the technical development and operation of NBA.com. Information Technology collects, catalogues, stores, archives and retrieves all NBA assets, and collects and distributes nightly from our arenas across all three leagues. In addition, Information Technology provides voice and data services and oversees the technical infrastructure and on-the-ground support for all major events.

International Regional Offices

The NBA’s international offices grow the game of basketball globally by hosting NBA events around the world, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, selling international TV packages, and overseeing international public and media relations. Our regional offices (and locations) are listed below:

  • NBA Asia (Hong Kong, Seoul)
  • NBA Canada (Toronto)
  • NBA China (Beijing, Shanghai, Taipei)
  • NBA Europe (London, Madrid, Johannesburg)
  • NBA India (Mumbai)
  • NBA Latin America (Mexico City, Rio de Janeiro)

Legal

The Legal Department oversees contract negotiations and administration, collective bargaining, litigation, corporate compliance, and intellectual property rights on behalf of the NBA, WNBA, and NBA Development League. Footage Licensing, a division of Legal, is responsible for the worldwide licensing of NBA footage and other NBA-controlled content. The Legal Department negotiates and executes deals for use of NBA footage and intellectual property in television programs and motion pictures, and by NBA and team marketing partners, NBA teams, charitable organizations, and a multitude of other business and media outlets.

Marketing

The Marketing Department is responsible for the strategic development and execution of leaguewide internal and external marketing campaigns and promotional initiatives across the NBA, WNBA, NBA Development League, and USA Basketball.

NBA Development League

The NBA Development League (NBA D-League) operates the NBA’s minor league. The D-League’s goals are to provide affordable, NBA-caliber entertainment to fans of its 16 teams, as well as to develop players, coaches, referees, and front-office personnel for the NBA.

Production, Programming & Broadcasting

NBA Entertainment (NBAE) is one of the largest suppliers of sports television and Internet programming in the world, and manages television, film, Internet, publishing, photos, consumer products, marketing partnerships, media properties, and event relationships domestically and internationally for the NBA, WNBA, and NBA Development League

Referee Operations

The Referee Operations Department is responsible for all aspects of the NBA's officiating program, including recruiting, training & development, scheduling, and data management and analysis.

Security

The Security Department is responsible for maintaining the integrity of NBA, WNBA, and NBA Development League games. The department develops and executes global security plans and programs designed to protect our players, fans, and employees within our offices and arenas, and at special events.

Social Responsibility & Player Programs

The Social Responsibility & Player Programs Department oversees all programs promoting player community involvement and manages the programs that support the off-court development, marketing, and promotion of NBA Players. The programs managed by this department include NBA Cares and Basketball without Borders. Social Responsibility & Player Programs also manages the league’s player development initiatives, including the Rookie Transition Program, an orientation program designed to educate and help rookies transition into their roles as professional athletes.

Global Strategy

The Global Strategy group provides analytical and transactional support on a wide range of business initiatives, in cooperation with individual business units.

Team Marketing & Business Operations (TMBO)

The Team Marketing & Business Operations Department acts as a liaison between the NBA league office and all NBA, WNBA, and NBA Development League teams. Team Marketing & Business Operations serves as a consultant to teams on ticket sales and service, sponsorship, game presentation, and customer relationship management.

WNBA

The Women’s National Basketball Association operates the 12-team women’s professional basketball league. The WNBA manages all aspects of the league’s operations, including player relations, basketball operations, fan development, community relations (WNBA Cares), communications, and marketing partnerships.

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