In his 22nd full season, Steve Schanwald oversees areas that include Ticket Sales, Sponsorship Sales, Game Entertainment, Promotions, Media Services, Community Relations, Publications, Interactive Marketing, Advertising and Broadcasting.

During his first full season (1987), the Bulls began a 610-game streak of consecutive sellouts which ended in November of 2000 – the third longest streak in NBA history … the Bulls sold over 12,400,000 tickets during its streak, compared to Portland (10,370,360 tickets over 814 consecutive games), and Boston (9,857,180 tickets over 662 games) … the Bulls have consistently ranked among the league leaders in attendance during his tenure … despite the worst six-year winning percentage in NBA history, from 1998-2004, the Bulls ranked first in cumulative home attendance during that period … also during this six-year period, the Bulls’ differential between its home attendance and road attendance of 4,451 fans per game ranked first in that category – over 800 fans per game ahead of the next closest team – the 55,830 fans per win that the Bulls attracted to the United Center between 1998 and 2004 were 17,500 fans per win ahead of the next closest team … despite its .367 winning percentage over the past 10 seasons, the Bulls have continued to lead the league in cumulative home attendance during this period … the Bulls have received numerous awards from the NBA for marketing excellence during his tenure in areas such as ticket sales, game entertainment, and corporate partnerships … Steve is a recipient of a local Emmy Award, as well as fifteen awards for advertising excellence … serves as Senior Vice President-Marketing for the United Center and is responsible for suite, signage, college basketball and club seat activities … played a key role in negotiating stadium-naming rights agreement with United Airlines … instrumental in bringing first-ever Big Ten Conference Basketball Tournament and the Great Eight College Basketball Classic to Chicago … founded and serves as President of CharitaBulls, which has raised tens of millions of dollars for a variety of worthy causes … serves as a member of the NBA’s Team Marketing Advisory Committee … sits on the board of the James Jordan Boys & Girls Club … has spoken internationally on sports marketing and has been a guest lecturer at the University of Chicago Business School, Kellogg Graduate School of Business, the Notre Dame Business School and the American Marketing Association among others … member of the Chicago Economic Club … native of Bethpage, N.Y. … 1977 University of Maryland graduate … served as Director of Sports Marketing at the U.S. Air Force Academy (1978) … served as Director of Promotions for the “We Are Family” Pittsburgh Pirates (1979-80) … spent six years (1981-86) as Assistant Vice President-Marketing for the Chicago White Sox … in 1983 and 1986, the White Sox received Major League Baseball’s highest award for overall marketing excellence … Steve resides in Chicago.