United Center, Bulls and Blackhawks announce partnership with Vidanta Resorts

November 3, 2015 - Today, the United Center, Chicago Bulls and Chicago Blackhawks announced a new partnership with Vidanta Resorts, a collection of luxury beach resort destinations in seven locations along the Mexican coast.

As part of the new relationship, the United Center Theater Box premium seating area located on the east side of the Club Suite Level will be renamed the “Vidanta Resorts Theater Boxes” and Vidanta will become the preferred beach resort of both teams.

Through the partnership, later this season SQN Escapes will provide United Center premium seating clients and Bulls and Blackhawks season ticket holders with special travel opportunities to Vidanta’s various luxury properties in Mexico.

“The Bulls are proud to join the Blackhawks and the United Center in this building-wide partnership with Vidanta Resorts,” said Michael Reinsdorf, Chicago Bulls President and COO. “We know that our season ticket holders and many of our fans will appreciate this partnership and think of Vidanta Resorts during cold Chicago winters.”

“The United Center continually strives to provide exclusive experiences to premium guests,” said Terry Savarise, Sr. Vice President of Operations at the United Center. “By offering opportunities to enjoy various travel and luxury options, the partnership with Vidanta Resorts is another important step in our efforts to enhance our guest experience."

“Vidanta is proud to be the preferred beach resort of the Chicago Bulls and Blackhawks,” said Ivan Chavez, Executive Vice President of Grupo Vidanta. “We look forward to continuing to provide the world’s most exciting vacation experiences.”

In addition to the United Center Theater Box integration and preferred beach resort destination status, Vidanta will receive a number of marketing assets at Bulls and Blackhawks games, including in-game branding, rotating LED signage on the 100-level concourse, fan engagement areas within the United Center, team logo rights, digital media and team ambassador appearances.