September 15, 2009 – The Chicago Bulls announced today the beginning of a new broadcast partnership with Univision radio station La Tremenda WRTO (1200 AM) to broadcast 21 Bulls home games for the 2009-10 season. The association with WRTO-AM will tip-off with the Bulls home contest versus the Charlotte Bobcats on November 7 at 7 p.m.
“We are very excited to be entering into this partnership with WRTO-AM,” said Steve Schanwald, Bulls Executive Vice President of Business Operations. “The Chicago Bulls have a great many fans in Chicago’s Hispanic community, and we want to reach out and extend to them the opportunity to listen to our games in Spanish.”
Omar Ramos and Ozzie Guillen, Jr., son of White Sox manager Ozzie Guillen, will call the Bulls games on La Tremenda with Ramos serving as the play-by-play announcer and Guillen, Jr. as the analyst. For the past four seasons, Guillen, Jr. and Ramos have been the voices of all White Sox Spanish radio broadcasts. Currently, Ramos also serves as the afternoon drive host for one of Univision Radio’s top stations 106.7-FM, while Guillen, Jr. is the host of his own radio show, both in English and Spanish, on Sunday nights.
"Univision Radio is excited about our new partnership with the Chicago Bulls,” said Jerry Ryan, Senior Vice President of Univision Radio. “We're looking forward to broadcasting these games in Spanish, to help build both the brands of the Bulls and the NBA, to the Chicago Hispanic community."
The Bulls have several other initiatives geared towards Chicago’s Hispanic community. Twice this season, the team will wear specially designed uniforms with “Los Bulls” branding at their Friday, March 12 game in Miami and their Thursday, March 25 home game against Miami in tribute to their Hispanic fans. Additionally, the team’s website, Bulls.com, can also be read in Spanish. The general information page, main ticketing page, and a handful of feature stories are translated to Spanish for our Spanish speaking fans.
The following is the schedule of Bulls home games that will be broadcast on WRTO-AM: