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Derrick Rose for Rookie of the Year campaign launches at DRoseROY.com

Making the case for the Chicago native as the NBA’s best first-year player.
Derrick Rose
Rose

Derrick Rose for Rookie of the Year
campaign launches at DRoseROY.com




Visit the site! DRoseROY.com
Also: Rose overview, fast facts, and season highlights (PDF)
The campaign: Derrick Rose Colored Glasses -- Instant Results! (PDF)

March 20, 2009 – The Chicago Bulls have announced the launch of a new web site, www.DRoseROY.com, to promote point guard Derrick Rose for 2008-09 NBA Rookie of the Year honors.

The web site, which includes Rose’s accomplishments and accolades, quotations from players and coaches across the league, video and extensive photo galleries, makes the case for the Chicago native as the NBA’s best first-year player.

In conjunction with those efforts, approximately 120 media members who will vote on the NBA Rookie of the Year will receive a mailing in early April (see below) that further illustrates that life with Derrick Rose gives the Bulls a better outlook for the future—one that’s “Rosy,” some might say.

“We are extremely fortunate to have Derrick Rose as part of our organization,” said Bulls Executive Vice President of Basketball Operations John Paxson. “He’s obviously an integral part of our future and the sky is the limit for a player of his ability and character. In an impressive class of rookies, it’s clear that Derrick has established himself as the cream of the crop and he’d be very deserving of Rookie of the Year honors.”

Rose, averaging 16.5 ppg, 6.2 apg and 3.7 rpg in 36.8 mpg (games played through March 20), was selected with the first overall pick in the 2008 NBA Draft. The 6-3, 190-pound guard has also started in all of Chicago’s 69 games this season.

“More than a great player, I could go on and on about Derrick Rose the person,” said Bulls Executive Vice President of Business Operations Steve Schanwald. “Derrick is an individual of great character and humility. Winning and the greater good of the team is what is most important to him, not personal accolades. We are so proud to have Derrick Rose—the person and the basketball player—as a part of our organization.”

Highlights from Rose’s rookie season thus far include being named the NBA’s Eastern Conference Rookie of the Month twice and becoming the first rookie ever to win the 2009 PlayStation® Skills Challenge during NBA All-Star Weekend. Rose is also on track to average 16 ppg, 3.5 rpg and 6.0 apg as a rookie, a feat that’s only been accomplished seven other times in league history.

Michael Jordan was the first Bull in franchise history to earn Rookie of the Year honors when he won the award in 1985. Elton Brand also claimed the honors in 2000, when he shared the award with Houston Rockets guard Steve Francis.


DRoseROY.com