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Comcast SportsNet delivers highest Bulls regular season game rating to date

Tuesday’s Bulls-Hawks game attracted over 403,000 households
Derrick Rose scored 17 of his 30 points in the fourth quarter to rally from a 19-point deficit as the Bulls recorded a 76-74 victory over the Atlanta Hawks on Tuesday at the United Center.

Chicago, IL (January 4, 2012) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the NBA Central Division first-place Chicago Bulls, delivered its highest regular season Bulls game rating in network history last evening (January 3) -- a 7.66 household rating for its live coverage of the Bulls home contest against the Atlanta Hawks.

For last night’s thrilling 76-74 victory by the Bulls, Comcast SportsNet attracted approximately 267,602 households for the entire game and posted an 11.54 peak rating during the 9:15 p.m. quarter-hour (over 403,000 households). The 7.66 single game regular season ratings record on Comcast SportsNet shatters the network’s previous all-time regular season high set on Mar. 7, 2011 vs. New Orleans (7.21 household rating). Source for all ratings information is provided by Nielsen Media Research.

Comcast SportsNet was also the No. 1 highest rated television network in the Chicago market during primetime (7:00-10:00 p.m.) last night – which includes the Bulls-Atlanta game telecast & Kia Bulls Post Game Live – in the following key advertising demo categories: Men 18-34, Men 18-49, Men 25-54, Adults 18-34, Adults 18-49 & Adults 25-54.

So far this season, the Bulls on Comcast SportsNet are currently averaging a 6.55 household rating, a year-to-date increase of 112% compared to last season through three telecasts. In addition, Kia Bulls Post Game Live ratings are up 171% year-to-date.

Comcast SportsNet’s next Bulls telecast airs tonight (Wednesday, January 4) as the Bulls travel to face the Detroit Pistons (live coverage begins at 6:00 p.m. on McDonald’s Bulls Pre-Game Live; tip-off at 6:30 p.m. featuring Neil Funk and Stacey King on the call).