Comcast SportsNet delivers the highest Bulls preseason TV rating in Chicago regional sports network history

Bulls-Pacers exhibition game attracts 161,400 households on Comcast SportsNet

Chicago, IL (December 21, 2011) – Comcast SportsNet, the television home for the most games and most comprehensive coverage of the defending regular season NBA Eastern Conference champion Chicago Bulls (who finished the 2010-11 regular season with the NBA’s best overall record at 62-20), delivered the highest-rated Bulls “preseason” game rating in Chicago regional sports network television history for last night’s (Dec. 20) Chicago Bulls-Indiana Pacers exhibition telecast on Comcast SportsNet.

Last night’s lone Bulls preseason telecast of the 2011-12 NBA season on Comcast SportsNet, featuring NBA MVP Derrick Rose, new acquisition Richard “Rip” Hamilton, Carlos Boozer, Joakim Noah, Luol Deng, along with the NBA’s reigning “Coach of the Year” Tom Thibodeau, posted a 4.62 household rating, reaching approx. 161,400 total households in the Chicago DMA – peaking at a 5.13 (over 179,000 total households).

The 4.62 new preseason ratings record shattered the previous regional sports network record for a preseason telecast (set during the SportsChannel era) when Michael Jordan and the Bulls hosted Seattle on October 11, 1997 (3.2 rating). Source for all ratings information is provided by Nielsen Media Research overnights.

Comcast SportsNet was also the #1-highest rated television network in the Chicago market in the key advertising demos of Adults 18-49 & Adults 25-54 for the entire length of the game (7:00-9:30 PM). Comcast SportsNet was also #1 overall in the market in the following demo categories: Adults 18-34, Men 18-34, Men 18-49 & Men 25-54.

Comcast SportsNet’s first regular season Bulls telecast of the 2011-12 NBA season takes place on Thursday, December 29 as the Bulls travel to face the Sacramento Kings (McDonald’s Bulls Pre-Game Live begins at 8:30 PM, tip-off at 9:00 PM). In addition, Comcast SportsNet will also carry the Bulls HOME OPENER on New Year’s Day/Sunday, January 1 when the Bulls host the Memphis Grizzlies (special one-hour edition of McDonald’s Bulls Pre-Game Live will take place from the United Center beginning at 6:00 PM, tip-off at 7:00 PM).