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Bulls to celebrate Chinese New Year at Feb. 11 game

Team to wear specially designed adidas shooting shirts for NBA Chinese New Year Celebration

February 7, 2013 – The Chicago Bulls will join the National Basketball Association (NBA) in honoring its Chinese fans by hosting an in-arena Chinese New Year-themed celebration at their game on Monday, February 11.

The Bulls will wear specially designed adidas shooting shirts on February 8 and February 11 as part of NBA Chinese New Year Celebration 2013. The NBA is honoring its Chinese fans by hosting the league’s largest international tribute ever from February 7-14.

The NBA will also usher in the Year of the Snake with a record 23 live games televised and streamed in China over eight consecutive days. The Bulls will join four other NBA teams in hosting in-arena Chinese New Year-themed celebrations and two additional teams will have signage recognizing the holiday. The Bulls in-arena celebration game on February 11 versus the San Antonio Spurs will be nationally televised on China’s CCTV-5 broadcast station.

The team will also have a variety of pregame and in-game activities on Monday, February 11, to commemorate the holiday, including:

• Chinese New Year-themed talent and music will be on display throughout the 100 and 300 level concourses.
• A group from the Chicago Chinese Cultural Center will perform the “Lion Dance” on-court during pregame activities.
• The “Magical Strings of Youth,” a children’s violin group, will perform the National Anthem.
• Chinese New Year signage will be included on-court, courtside and in scoreboard messaging.
• Player head shots will be featured on the scoreboard with Chinese characters.
• A limited number of Chinese New Year t-shirts and pins will be given away to fans throughout the arena.

The inaugural NBA Chinese New Year Celebration, which was created last year and featured 21 live games and two in-arena celebrations, reached 96 million viewers across TV and digital. This year, the program has expanded with more games, events and teams participating.

“Chinese New Year is the most important festival for our fans in China, and we are happy to once again celebrate with them and their families,” said David Shoemaker, CEO of NBA China. “Thanks to the support of our great partners, we are celebrating the Year of the Snake with more NBA programming than ever before and a comprehensive array of Chinese New Year-themed fan activities in China and the U.S.”