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Bulls announce "See Red presented by DiGiorno" playoff promotional campaign

Fans encouraged to show support for the team by wearing red for all home playoff games

>> Blogs.Bulls.com: Bulls to face 76ers or Knicks Saturday

April 26, 2012 – The Chicago Bulls today announced the launch of “See Red presented by DIGIORNO®,” the team’s playoff promotional campaign. As part of the campaign, the Bulls are encouraging all fans to show their support for the team’s playoff run by wearing red on all home playoff game days.

See Red

The Bulls and DIGIORNO, the team’s official pizza and the perfect accompaniment to game watching at home or in the United Center, invite fans to check Bulls.com and upcoming game broadcasts throughout the playoffs to learn about additional ways they can be a part of the “See Red” campaign. Fans are also encouraged to visit facebook.com/DIGIORNO and @DiGiornoPizza to be a part of even more exciting “See Red” opportunities once the playoffs are under way.

Beginning on Friday, DIGIORNO will be randomly awarding Bulls home playoff tickets to fans that show their DiGiorno/Chicago Bulls “See Red” spirit throughout the playoffs. Sports fans across the Chicagoland area can show their “See Red” spirit by tweeting photos to @chicagobulls and include the Twitter hashtag #SeeRedDiGiorno for a chance to win. See full rules here: http://www.nba.com/bulls/see-red-digiorno-and-rally-bulls.html.

All playoff game dates, times and opponents will be released by the NBA through the media after the regular season has ended.

Tickets for the 2012 NBA Playoffs, Rounds 1 and 2, are on sale at Bulls.com, 1-800-4NBA-TIX, the United Center and Ticketmaster. If the Bulls advance beyond Rounds 1 and 2 to the Eastern Conference Finals, the date of sale for tickets for those games will be announced at that time. Refunds for any unplayed home playoff games will be provided through the place of purchase.

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