Bulls and NBA Unveil Refurbished Basketball Court
June 28, 2006 — The Chicago Bulls, NBA en Español, the National Basketball Association’s U.S. Hispanic initiative, and Tyson Foods, unveiled a fully renovated basketball court equipped with Bulls logos in Chicago’s Little Village community at the General Wood Boys & Girls Club on Tuesday, June 27. This marks the third of five court refurbishments scheduled under the initiative in the U.S for 2006.
The community outreach program, “Es Tu Cancha (It’s Your Court),” is part of the league’s NBA Cares platform and focuses on refurbishing basketball courts in Hispanic neighborhoods across the country to combat the growing incidence of childhood obesity, which disproportionately affects Hispanic Latino youth in comparison to non-Hispanic adolescents.
The restored basketball court at the General Wood Boys & Girls Club marks the eighth refurbishment in the NBA’s overall initiative to provide Latino kids and families with a safe and attractive place to be active. According to local officials, the area where the General Woods Boys & Girls Club is located (zip code 60623) has a 98 percent Hispanic demographic.
Bulls’ players and personalities such as Eddie Basden, Bob Love and Norm Van Lier as well as George Cardenas, 12th Ward Alderman and Bob Howard, President and CEO Boys & Girls Club of Chicago were on hand for the unveiling and ribbon cutting ceremony.
After the ceremony, Basden, Love and Van Lier participated in basketball games and drills with the children from the General Wood Boys & Girls Club.
"The Chicago Bulls, in conjunction with the NBA and Tyson Foods, are committed to providing a fun and interactive environment for families in local communities to learn about their physical condition and understand the importance of being healthy,” said Bob Love, NBA Legend and former Chicago Bulls player. “The key to keeping kids of all ages at a healthy weight is taking a whole-family approach, making eating and exercising a family affair, and this program does just that.”
Since the 1970s, the percentage of overweight kids and adolescents in the United States has more than doubled. Today, 10 percent of two to five year olds and more than 15 percent of children between the ages of six and 19 are overweight. Generally caused by a lack of physical activity, unhealthy eating patterns, or a combination of the two, obesity in adulthood increases the risk of Type II diabetes, high blood pressure, high cholesterol, asthma, arthritis and a general poor health status.
“The NBA strongly believes in the concept of healthy living. This “Es tu Cancha (It’s Your Court)” program is targeted to the U.S. Hispanic community and focuses on introducing a healthy lifestyle rather than attaining an ideal body weight and uses psychological, nutritional and physical elements to promote healthy habits as a means to losing weight,” said Vincent Burniske, Senior Director ITV and Marketing Partnerships for NBA Latin America/U.S. Hispanic.
The Chicago Bulls are committed to helping our Westside community. In April, the Bulls and Rent-A-Center unveiled a refurbished “Bulls’ RAC Rooms” at the General Wood Boys & Girls Club fully equipped with furniture, a big-screen television, stereo, video game consoles, computers, and more in addition to Chicago Bulls memorabilia.