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MILWAUKEE BUCKS BASKETBALL: YOUR TICKET TO AMAZING

BUCKS ANNOUNCE LAUNCH OF 2012-13 MARKETING CAMPAIGN

Whether it’s something you see on the court or are a part of in the stands, no matter the game or situation, every time you come to a Bucks game you can expect to leave the arena that night having experienced something truly amazing. Attending a Milwaukee Bucks game is your ticket to feeling “wowed,” your ticket to experiencing something truly breathtaking, your ticket to enjoying a once-in-a-lifetime moment with friends or family … it’s “Your Ticket to Amazing.”

Throughout the 2012-13 season, the Bucks are encouraging fans to punch their “Ticket to Amazing” by sharing in the energy and enthusiasm of the NBA season. The Milwaukee Bucks organization represents more than just a game; it’s a part of the fabric of a community that swells with civic pride about its people, places and things to do. Whether on the court or in the community, the Bucks organization will never stop striving to amaze.

With the team that General Manager John Hammond and Coach Scott Skiles have built, Milwaukee Bucks games are expected to be “Your Ticket To Teamwork,” “Your Ticket To Dedication,” and “Your Ticket To Explosiveness.” Bucks players and coaches have been hard at work all summer and throughout training camp to put a team on floor this season that will be hard-working and determined, competitive and entertaining on both the offensive and defensive ends of the floor, and will ultimately punch Milwaukee’s ticket back to the playoffs.

As the season begins, fans will see further extensions of the “Your Ticket to Amazing” theme used in various applications, starting with a short video feature entitled “Training Camp,” narrated by Bucks point guard Brandon Jennings, that will appear on Bucks.com later today. The “Your Ticket to Amazing” theme will also be featured in Bucks telecasts on FOX Sports Wisconsin, radio broadcasts on Newsradio 620 WTMJ, all Bucks digital assets and in-arena. Graphics in the BMO Harris Bradley Center, in print, outdoor, digital and television advertising will support the theme.

Fans are invited to download and share desktop and mobile wallpaper featuring members of the Bucks roster showcasing the features that make Milwaukee Bucks basketball “Your Ticket To Amazing.” Simply log on to Bucks.com or text a favorite player’s last name to 55678 (Standard message rates apply).

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