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MILWAUKEE, Wis. (May 21, 2012) – The Metropolitan Milwaukee Association of Commerce, the Bradley Center, the
Milwaukee Bucks and BMO Harris Bank today announced a naming sponsorship by BMO Harris Bank that will expand the
name of the building to the BMO Harris Bradley Center. The updated name will take effect immediately, with the BMO Harris
Bradley Center name soon appearing on the outside of the building, on the scoreboard and other interior signage and
elsewhere.
"The BMO Harris Bradley Center name will be a terrific addition to Milwaukee," said MMAC President Tim Sheehy.
"The Bradley Center has a net annual economic impact of more than $80 million in metro Milwaukee – it's a tremendous
community asset and job creator. When we issued a call for Champions of the Community to help build a bridge from the
Bradley Center to the future, BMO Harris Bank really stepped up. This sponsorship will have a big and important impact."
"This partnership is a great fit for us, and we applaud Tim Sheehy for the incredible job he has done in rallying support
from the business community. For almost a quarter century, the Bradley Center has served as metro Milwaukee's home for
premier sports and entertainment, opening its doors to millions of fans, including the region's corporate citizens, their
employees, their customers and families," said Brad Chapin, executive vice president of BMO Harris Bank. "Sponsorship of a
community treasure like the Bradley Center is a great opportunity for us to deepen our local commitment and strengthen our
relationships with customers in Milwaukee and across Wisconsin. The new BMO Harris Bradley Center represents a solid,
positive investment for the future, and we are proud to be associated with such a wonderful building with a glorious past.
"We are also pleased to announce a six-year sponsorship of the Milwaukee Bucks and to work with the team and
Vincent Lyles to establish new BMO Harris Boys & Girls Club seating to support the community and broaden the fan base,"
Chapin said.
In addition to BMO Harris, a number of other area businesses have supported the Champions effort. Major
supporters include Harley-Davidson, Kohl's Corporation, Northwestern Mutual and Rockwell Automation. Other local
Champions include A.O. Smith Corporation, Actuant, Addison Clifton LLC, Associated Bank, Bank Mutual Corporation,
Baptista's Bakery, Children's Hospital of Wisconsin, Fiduciary Management Inc., Fiserv Inc., Fred Luber, Manpower, MGIC,
Metropolitan Milwaukee Association of Commerce, Michael Best & Friedrich LLP, MillerCoors, Park Bank, Potawatomi Bingo
Casino, PS Capital Partners LLC, Robert W. Baird & Co., Victory Personnel Services, Waukesha Metal Products and We Energies.
Specific company contributions were not disclosed, but Sheehy said the Champions effort has so far raised more than
$18 million, including the BMO Harris sponsorship and the building's expanded name.
"The investments by these committed local Champions will help extend the life of our building and enhance the fan
experience to help assure the Center's continued success over the next few years," said Marc Marotta, Bradley Center Board
chairman. "While there is more to be done, the initial phase of this effort has certainly created a strong foundation for the
bridge between the Bradley Center and the future. The investments by the local business community in the Bradley Center
have set the stage for what we think can be a productive, private-public partnership. We hope others join in this effort to
assure we can continue to maintain this first-class building."
Construction of the Bradley Center was funded through a $93 million donation by philanthropist Jane Bradley Pettit,
who named the arena after her father, Harry Lynde Bradley, founder of Milwaukee's Allen-Bradley Company. David and Lynde
Uihlein, the children of Mrs. Pettit and grandchildren of Mr. Bradley, expressed full support for the effort.
"We are grateful for the community's support in working to ensure the continued viability of the Bradley Center. And,
we support solutions that preserve the integrity of our family's gift to build the Bradley Center as well as ensure the success of
the Bucks as Milwaukee's NBA franchise," the Uihleins said.
U.S. Senator Herb Kohl, president and owner of the Milwaukee Bucks, added:
"Today's announcement establishing the BMO Harris Bradley Center is an extension of the generosity of Jane Bradley
Pettit and her family, David and Lynde Uihlein. The efforts of the Bradley Center Board, the commitment of BMO Harris, and
the contributions of the MMAC and its members that have contributed to the Champions Campaign are strong indications
that the economic and social contributions of sports and entertainment to our region are important and need broad support
now and in the future."
About the BMO Harris Bradley Center
Opened in 1988, the BMO Harris Bradley Center is home to the NBA Milwaukee Bucks, the AHL Milwaukee Admirals, the Marquette
University Golden Eagles NCAA men's basketball team and the Milwaukee Mustangs AFL team. The facility hosts an estimated 1.5
million people each year and continues to be the No. 1 entertainment destination in Downtown Milwaukee.
About BMO Harris Bank N.A.
BMO Harris Bank N.A. provides a broad range of personal banking products and solutions through over 650 branches and
approximately 1,350 ATMs in Wisconsin, Illinois, Indiana, Kansas, Missouri, Minnesota, Nevada, Arizona and Florida. BMO Harris
Bank's commercial banking team provides a combination of sector expertise, local knowledge and mid-market focus throughout the
U.S. Deposit and loan products and services provided by BMO Harris Bank N.A.