Midwest Airlines sponsoring the new "Midwest Airlines Hometown Champions Club" at Bucks Home Games

10/23/09

The Milwaukee Bucks and Midwest Airlines, the Official Airline of the Milwaukee Bucks, have entered into a long-term agreement to extend their marketing partnership and it includes naming rights and partnership in developing the new Midwest Airlines Hometown Champions Club located on the suite level of the Bradley Center. The new agreement extension is an exclusive agreement with the Bucks, and includes airline exclusivity in the Bradley Center.

The Midwest Airlines Hometown Champions Club will provide Bucks fans with a unique suite atmosphere game experience including a daily variety of food and beverage options. Fans in the Midwest Airlines Hometown Champions Club will also enjoy complimentary warm Midwest Airlines signature chocolate chip cookies during halftime.

“We're thrilled to extend and expand the partnership between Milwaukee's hometown NBA team and Milwaukee's hometown airline, Midwest Airlines,” said James J. Reichart, Midwest's Director of Advertising and Brand. “The Milwaukee Bucks and Midwest Airlines are just two of the many things that make our city vibrant and strong.”

“Midwest Airlines is part of the fabric of the community,” Bucks Vice President Ron Walter said. “We are excited by their new ownership and are proud to announce that Midwest has chosen to continue as the Official Airline of the Bucks.”

In addition to naming rights of the Midwest Airlines Hometown Champions Club, the Midwest Airlines – Milwaukee Bucks partnership includes radio advertising on Bucks game broadcasts on Newsradio 620 WTMJ and the statewide radio network, Bradley Center building presence in lobbies, concourses and in-bowl and on the outdoor marquee, courtside signage, entertainment and hospitality elements, in-game features and co-branded marketing initiatives.

Midwest Airlines and the Milwaukee Bucks have teamed together for more than 22 years and, in addition to the Midwest Airlines Hometown Champions Club, there will be a strong Midwest Airlines presence with the Bucks in other areas this season. Midwest Airlines will also continue to feature the Midwest Airlines “Best Seats in the House” promotion for two lucky fans at each home game, among other sponsorship elements.

About Midwest Airlines
Midwest Airlines features jet service throughout the United States, including Milwaukee's most daily nonstop flights and best schedule to major destinations. Catering to business travelers and discerning leisure travelers, the airline earned its reputation as "The Best Care in the Air" by providing passengers with impeccable service and onboard amenities at competitive fares. The airline currently operates more than 200 daily flights to 35 cities. Midwest Airlines and its sister airline, Frontier Airlines, are wholly owned subsidiaries of Indianapolis-based Republic Airways. More information is available at midwestairlines.com and rjet.com.

About the Milwaukee Bucks
The Milwaukee Bucks are entering their 42nd season of competition in the National Basketball Association (NBA). The Central Division squad is under direction of General Manager John Hammond and Head Coach Scott Skiles. The Bucks won the NBA Championship in 1971 and became the only professional sports expansion team to win a league championship in the third season of play, a mark that still stands. The team has captured two Conference Titles (1971 and 1974) and thirteen division titles. Since 1968, the Bucks have played before 90 percent capacity crowds. Herb Kohl is now in his 25th season as the Bucks owner. The team opens its 2009-10 season on October 30 in Philadelphia, and plays its first 2009-10 home game at the Bradley Center on Saturday, October 31 vs. Detroit.