Sonic Serves Up Bucks Sponsorship
SONIC, America's Drive-In, has teamed up with the Milwaukee Bucks in a sponsorship which includes activation during Bucks home games in the Bradley Center in order to reach a diverse audience of Bucks and NBA fans in the U.S. and around the world.
SONIC's sponsorship of the Bucks will include significant signage around the Bradley Center, including courtside dorna display, LED arena fascia displays and concourse backlit panels. In addition to in-arena branding, SONIC will have a presence at the Bradley Center with the Cherry Limeade character making appearances at Bucks games along with SONIC's signature roller skaters.
"The state of Wisconsin is passionate for its sports so Sonic is excited to become a new member of the Milwaukee Bucks team," said Tim Sparks, Vice President of Operations for Twilight Burgers, LLC. "Through in arena advertising and promotion, the Sonic brand and its new locations will be prominently displayed and communicated to the Bucks/NBA fan for the 2009-2010 season. We look forward to a mutually beneficial relationship for years to come."
"We are pleased to have SONIC join our Milwaukee Bucks roster of valued sponsors," John F. Steinmiller, Bucks Vice President of Business Operations said. "The unique SONIC brand represents a great, fun experience and fits perfectly with the Bucks in-arena experience."
SONIC, America's Drive-In (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins coast to coast. More than a million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant - more than 168,000 - SONIC is Your Ultimate Drink Stop