October 15, 2009

Palermo Villa Inc., Milwaukee's homegrown manufacturer of quality Italian food products including premium pizzeria-quality Palermo’s Pizzas, has reached an agreement on a multi-year partnership with the Milwaukee Bucks. The agreement includes naming rights to Palermo's Courtside Club in the Bradley Center, located on the Bradley Center’s west side, a popular lounge and dining facility open to courtside and side court premium Bucks ticket subscribers at all games and events. The Club, which opened in 2006, offers pre-game, in-game and post-game dining and beverage service in a comfortable, high-energy location just steps from the Bradley Center basketball court.

Palermo's Courtside Club Logo
Palermo's Courtside Club Logo

The agreement includes the addition of Palermo's pizzeria-quality Primo Thin™ pizzas, calzones, stromboli and Bella Pane™  flatbread appetizers to the extensive food menu prepared by Levy Restaurants.  During halftime at all Bucks games in the Palermo's Courtside Club, guests will enjoy a freshly prepared Palermo's Pizza buffet featuring Palermo’s Rustico™ pizza and prompt service by the Levy Restaurants staff. The agreement also includes a Milwaukee Bucks radio sponsorship, in-arena signage and promotional rights and continues the designation of Palermo's as the official frozen pizza of the Milwaukee Bucks. Palermo's Pizza will continue to be served at concession stands throughout the Bradley Center at all public events.

The new agreement cultivates the Bucks-Palermo's relationship which began in 1997, and mirrors the growth that Palermo's has enjoyed in Milwaukee and throughout the United States. Palermo Villa Inc. has been making quality, Italian-style pizzas since 1964. Today, the company operates a soon to be expanded site in the Menomonee Valley Industrial Center.

“We are excited to further our partnership with the Milwaukee Bucks and show our support of this iconic sports team,” said Giacomo Fallucca, president and CEO of Palermo’s Pizza. “Fans can continue to enjoy two Milwaukee favorites in the years ahead– the Bucks and Palermo’s Pizza.”

“We are proud to have Palermo’s, a Milwaukee-based company, and the Fallucca family as the naming sponsors of the Palermo’s Courtside Club at the Bradley Center,” Ron Walter, Bucks Vice President said. “This new agreement continues the Bucks-Palermo’s relationship that began in 1997 and will grow in the coming years with the Palermo’s Courtside Club’s success.”

Palermo's has activated its Bucks partnership in all facets of its business. In addition to advertising on Bucks media properties and in-arena, the company has included the Milwaukee Bucks in its sales, marketing and community relations efforts.  An annual Palermo’s Bucks Free Lunch launches the season’s beginning each year, with entertainment and complimentary Palermo’s Pizza at the Bradley Center for Bucks fans during the noon hour one day during opening week. For the second year in a row, Palermo's will partner with the Bucks to provide a complimentary pizza dinner to guests of the St. Benedict the Moor Community Meal Program in downtown Milwaukee on October 27. Bucks players and Palermo's management serve the dinner to guests. 

Palermo’s Courtside Club guests who are season subscribers in several side court and endzone sections enjoy early admission to the Bradley Center, full service bar and dining, reservation capability, near-by parking, complimentary coat check and multiple flat screen HD televisions with full sports and entertainment programming for Bucks games. The club is available for private events, media conferences and parties on non-event days.

Bucks fans can also enjoy Palermo’s Pizza at home as Palermo’s offers three varieties of pizza at supermarkets and club stores across the country, including Rustico™, Primo Thin™, and Hearth Italia™ pizza varieties. Palermo’s brand frozen pizzas can also be ordered online for home delivery at

About Palermo Villa Inc.

Palermo Villa Inc. has been making quality, Italian style pizzas for over 40 years. What began as a small ethnic bakery featuring authentic Italian pizza has become a leading name in the frozen pizza industry. Every Palermo’s brand pizza is made by our dedicated Pizzaiolos, drawing on the founder’s Italian roots and family recipes to achieve premium quality. Palermo Villa Inc. continues to be a leader in innovation in the pizza industry, developing new products and flavors that cater to consumer needs. For more information, visit

About the Milwaukee Bucks

The Milwaukee Bucks are entering their 42nd season of competition in the National Basketball Association (NBA).  The Central Division squad is under direction of General Manager John Hammond and Head Coach Scott Skiles.  The Bucks won the NBA Championship in 1971 and became the only professional sports expansion team to win a league championship in the third season of play, a mark that still stands.  The team has captured two Conference Titles (1971 and 1974) and thirteen division titles.  Since 1968, the Bucks have played before 90 percent capacity crowds.  Herb Kohl is now in his 25th season as the Bucks owner.  The team opens its 2009-10 season on October 30 in Philadelphia, and plays its first regular season home game at the Bradley Center on Saturday, October 31 vs. Detroit.