Bucks Unveil Updated Logo, New Color Scheme
June 28, 2006 - The Milwaukee Bucks have officially unveiled their updated logo and new color scheme. General Manager Larry Harris revealed the new look tonight at the Bucks Training Center in conjunction with the 2006 NBA Draft. The new look will take effect immediately and be in place for the 2006-07 season and beyond, appearing on all uniforms, warm-ups and other official apparel and gear.
“We listened very closely to fan feedback and talked with our players. We also consulted internally with key management, the NBA’s creative staff, and the league licensees to arrive at this, our new identity,” Bucks General Manager Larry Harris said. “We’re thrilled with the outcome. Forest green has been a staple of our color scheme throughout team history, and we were able to couple that with two other recognizable colors from the past – a striking version of red and the silver from our previous logo.”
The identity renewal process covered eighteen months of collaboration by the Bucks with various NBA departments and key licensees. NBA Creative Services and merchandising consultants worked with Bucks officials to arrive at the finished product point. The new updated identity includes a refined primary logo, a refined secondary logo, and new home and road uniform designs, manufactured by Adidas. Uniform designs will be shown in September.
“The historical Bucks forest green and the silver introduced in 1993 remain in the identity, but purple has been replaced by a deep red – more sophisticated than the classic red used in the Bucks’ color palette from 1968 through the mid-80’s,” Vice President of NBA Apparel Christopher Arena said. “The deep red is in line with the team’s history and representative of their renewed commitment to intensity and energy.”
The basic structure of the primary logo remains in place, but several areas have been enhanced. The wordmark “Bucks” now includes a more rigid, etched font with a retaining shape that mirrors the structure of the letters. The eyes of the buck have changed from purple to green, and the upside-down triangle that sits in the back of the logo has changed from purple to red. The box that outlines the word “Bucks” has been altered as well. A “MILWAUKEE” wordmark, although not used in the primary logo, was created and will be used on various team materials and licensed products. The secondary logo includes the same color changes, but also adds a shadowing effect to the antlers that provides more dimension to this mark.
In addition to the updated logo and new colors, the Bucks will also have a new playing court design for the Bradley Center and Training Center by late July to complement new uniforms for the 2006-07 season.