CINCO ESTRELAS INTERNACIONAIS CONTRATADAS POR FEDEX PARA PROMOÇÃO NO JOGO DAS ESTRELAS

A companhia FedEx anunciou a contratação de cinco estrelas internacionais da NBA para promover a sua temporada ‘Ao redor do mundo com a FedEx’.

Os jogadores, que se conhecerão como ‘Líderes Globais FedEx’ são: Steve Nash (Phoenix Suns/Canadá), Tony Parker (San Antonio Spurs/França), Peja Stojakovic (Indiana Pacers/Servia & Montenegro), Andrew Bogut (Milwaukee Bucks/Austrália) e Pau Gasol (Memphis Grizzlies/Espanha).

Os jogadores participarão em uma série de temporadas publicitárias, que incluem entre outros uma matéria de página inteira no diário USA Today, um concurso que se encontra na página nba.com/fedex e uma promoção de envios internacionais através da nba.fedex.com.

Os jogadores estarão participando em diferentes atividades durante o fim de semana do Jogo das Estrelas 2006 e participarão também em clínicas com outras estrelas internacionais na Vila Global FedEx no NBA All-Star Jam Session 2006.

A ‘Vila Global FedEx All-Star’ fará parte das festividades do Jogo das Estrelas 2006 e terá um espaço no NBA All-Star Jam Session em Denver, a feira interativa que combina atividades de basquete. A área terá uma ‘Quadra Ao Redor do Mundo’ decorada com imagens de vários países, ademais da presença da imagem da FedEx nos tabuleiros, bolas e cestas. Os jogadores convocados participarão em diferentes atividades como clínicas de basquete e estarão disponíveis para a imprensa internacional na ‘Sala de Imprensa FedEx’.

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