Fred Whitfield Named Bobcats SE President And COO
July 17, 2006
Bobcats Sports & Entertainment has named Fred Whitfield president and chief operating officer of the organization. In his role, Whitfield will oversee all business operations for the Charlotte Bobcats, Charlotte Sting and Charlotte Bobcats Arena.
“We are excited to have Fred Whitfield join our organization. Fred has a wide range of experience and expertise in professional basketball and one of his greatest attributes is his ability to create strong relationships,” Robert Johnson, majority owner of Bobcats Sports & Entertainment, said. “Fred has demonstrated his commitment to the Carolinas and we know he will bring the same passion and success to Bobcats Sports & Entertainment, to our fans and to the Charlotte community.”
A native of Greensboro, North Carolina, Whitfield brings executive experience that includes Brand Jordan, a division of Nike, Inc., Nike, Inc., Falk Associate Management Enterprises (F.A.M.E.), Achievements Unlimited Basketball School, FBR HoopTee Celebrity Golf Classic and the Washington Wizards.
“This is truly a dream for me and I’m honored that Bob Johnson selected me to be president of Bobcats Sports & Entertainment, the franchise that is so near to where I grew up,” Whitfield said. “My job is to guide this organization forward using the incredible resources we have here in the Carolinas – a young and exciting team, a new state-of-the art arena in the heart of Charlotte, a talented and dedicated front office staff, the support of Bob Johnson and the ownership group and, most importantly, a tremendous community that supports and appreciates the symbiotic relationship the Bobcats have with the community.”
Whitfield most recently served as Director of Business and Legal Affairs for Brand Jordan, where he oversaw the endorsements and sports marketing strategy and execution for the elite division of Nike. Brand Jordan’s clients include some of the top athletes in professional sports, including Ray Allen, Carmelo Anthony, Marvin Harrison, Richard Hamilton, Derek Jeter and Roy Jones, Jr.
From 2000-03, he had his first tenure with an NBA team as Whitfield served as director of player personnel and assistant legal counsel for the Washington Wizards. While there he was responsible for the team’s salary cap and contractual issues.
Prior to that position, Whitfield served as director of player development for Nike Basketball where he was responsible for the endorsements of more than 150 players' contracts and identified prospects in the NBA Draft the company should sign. His start in sports began with F.A.M.E. – one of the industry’s most prestigious sports management firms – as Director of the Carolinas Region, during which time he lived in Charlotte.
True to his Carolina roots, the Southeast Guilford High School graduate is the Founder and Director of Achievements Unlimited Basketball School, a camp in Greensboro started in 1985 that mixes teaching of fundamental basketball skills and stressing the importance of academics and living a life free of substance abuse. Some of the NBA’s elite players visit the camp annually, including Michael Jordan, Carmelo Anthony, Muggsy Bogues, Alonzo Mourning, Allan Houston, Vince Carter and Grant Hill.
A 1980 graduate of Campbell University, Whitfield was an all-conference basketball player and entered the school’s sports hall of fame in 1995. He earned an undergraduate degree in economics and then completed a master’s degree at Campbell in business administration and marketing while serving as assistant basketball coach for the Camels. From there, he graduated with a juris doctorate degree from North Carolina Central School of Law where he served as Student Bar Associate president and set up his own law firm in Greensboro before joining F.A.M.E.