Bobcats Partner with IOA
September 1, 2011
Bobcats Sports & Entertainment President and Chief Operating Officer Fred Whitfield announced today the organization has entered into a new three-year marketing partnership with Insurance Office of America, Inc. This is the first partnership between the Bobcats and IOA, which has sports marketing deals with 14 other professional sports teams and leagues.
"IOA is a major player in sports partnerships, and the growth we've experienced as a sports property over the past few years made this deal come to fruition," said Whitfield. "As IOA expands their operations in the Carolinas, it made sense for them to tie their brand to ours and the premier sports and entertainment venue in the region."
The partnership provides IOA with in-arena signage at Time Warner Cable Arena; print advertising in the Bobcats game program, media guide and team yearbook; a digital presence at bobcats.com; and hospitality in a suite at the arena.
"We are excited to be partnering with Bobcats Sports & Entertainment," said IOA Chairman John Ritenour. "As we continue to grow our business in the Charlotte region, we were drawn by the reach offered by the Bobcats and Time Warner Cable Arena. With an organization that is growing in stature and an arena that hosts more than 200 events a year, this partnership provides us with an opportunity to get our brand in front of an incredible amount of potential customers."
Insurance Office of America is a privately held, full-service insurance agency founded in 1988 and is one of the fastest-growing independent agencies in the United States. IOA is ranked as the largest in Florida and seventh largest privately-held agency nationally by Insurance Journal. In rankings of the largest insurance brokers overall (including public and privately held entities), IOA is the 27th largest broker in America, according to Business Insurance magazine. IOA was named one of the top three Commercial Insurance Agencies of the year. IOA is a full service broker providing Property & Casualty, Workers’ Compensation, Risk Management, Benefit Services and Retirement Plans. A member of Independent Insurance Agents of America, IOA’s home office is located in Longwood, FL with branch offices coast to coast including offices in Charlotte, NC and Columbia, SC