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The partnership included signage at Time Warner Cable Arena, a promotional vehicle display on the concourse, “Kia Country” branded sections with noisemakers, test drive with ticket giveaways, and a sweepstakes campaign to find the Bobcats’ “ultimate fan”. In that campaign, fans were encouraged to submit homemade videos demonstrating what made them the ultimate Bobcats fan. The winner, David Arnott from Charlotte, wrote a song, including music and lyrics, about being a Bobcats fan and then produced a music video as his entry in the contest. He won $5,000 cash, and the video is shown on bobcats.com and played in-arena during Bobcats home games.
“Creative activation is the cornerstone of our partnership with Kia Motors,“ said BSE President and Chief Operating Officer Fred Whitfield. “Kia has developed an outstanding reputation by putting quality, innovation and value into each car they build, and our partnership with them is built on those same principles.”
With one year remaining on the original two-year partnership, Bobcats fans can expect more creativity from next year’s activation elements.
“We were pleased to be associated with the Charlotte Bobcats this past season,” said Tim Chaney, director, marketing for Kia Motors America. “As a proud partner of the Bobcats, we look forward to another successful and rewarding season.”
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”
Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com.
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