Bobcats Sign Multi-Year Sponsorship Agreement With Lowe’s
“The Charlotte Bobcats are an important addition to Lowe’s sports marketing alliances,” said Larry D. Stone, Lowe’s senior executive vice president of merchandising and marketing. “We are honored to be partnering with the NBA’s newest franchise during the team’s first season in the New Charlotte Arena, a venue that will be one of the nation’s premier spectator facilities. The sponsorship broadens our opportunities to market Lowe’s and our home improvement products and services to sports fans in our home market of the Carolinas. ”
One of the features of the New Charlotte Arena is the Lowe’s Home Court Gallery, an interactive celebration of the Carolinas’ rich basketball history showcasing the state’s high school, college and professional basketball stars. Co-sponsorship of the Charlotte Bobcats regular season Opening Night on Saturday, Nov. 5, against Boston in the first-ever game at the New Charlotte Arena is also among the planned activities surrounding the partnership.
“We are excited to partner with Lowe’s as we open the New Charlotte Arena and begin another chapter of the Charlotte Bobcats Organization,” said Ed Tapscott, Charlotte Bobcats President and Chief Operating Officer. “Lowe’s is an elite company founded in North Carolina and we look to match their long-time success as our franchise evolves. We look forward to forming a winning combination.”