February 17, 2010
Bobcats Sports & Entertainment (BSE) President and Chief Operating Officer Fred Whitfield, and US Airways Senior Vice President, Marketing and Planning Andrew Nocella announced today their organizations have entered into a new three-year marketing partnership. The Tempe, Arizona-based company is the fifth largest airline in the United States, with hubs across the country including Charlotte Douglas International Airport.
"US Airways is one of those remarkable companies with strong Charlotte ties, a sterling reputation and a global reach," said Whitfield. "Much like the NBA brand is able to export our city's name and identity to a world-wide audience, US Airways has been doing that on Charlotte's behalf for years, and that's what made this such a perfect fit for both of us."
The partnership provides US Airways with signage on the underbelly of the main scoreboard at Time Warner Cable Arena®, signage on the basketball goal pole pad, in-arena recognition on the LED boards and on-court promotions during Bobcats home games.
"It's a natural fit to pair up Charlotte's hometown airline with the hometown team," said Nocella. "Our partnership with the Charlotte Bobcats lets US Airways show our commitment to the Charlotte community and Bobcats fans everywhere."
US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves more than 190 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 31,000 aviation professionals worldwide and is a member of the Star Alliance network, which offers its customers more than 19,700 daily flights to 1,077 airports in 175 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city at Ronald Reagan Washington National Airport. And for the eleventh consecutive year, the airline received a Diamond Award for maintenance training excellence from the Federal Aviation Administration for its Charlotte hub line maintenance facility. For more company information, visit usairways.com. (LCCG)