Trail Blazers Roll Out Responsive Design Website
Fans will have seamless experience on desktop, tablet and mobile devices
PORTLAND, Ore. (June 5, 2014) – The Trail Blazers are the latest team to adopt the NBA’s leaguewide implementation of responsive design team websites. Beginning today, the team’s official website, trailblazers.com, will have the same look and feel on desktop, tablet and mobile devices.
During the 2013-14 regular season, mobile and tablet site visits accounted for more than 60 percent of total visits to NBA digital platforms, influencing the rollout of responsive designs. The NBA will become the first professional sports league with leaguewide responsive team websites. More than half of the NBA’s teams have already made the transition.
“As our fans and industry increasingly place more emphasis on mobile consumption, our redesigned sites will best position us to serve our content across all platforms,” said Christina Miller, senior vice president and general manager of NBA Digital. “We’re proud to be the first league to offer team sites with fully responsive design. These sites offer each team the flexibility to customize and engage their individual fan bases in a dynamic way.”
Among the 30 NBA teams, the Trail Blazers ranked No. 1 in mobile time spent on site and No. 1 in growth of mobile page views during the 2013-14 season.
“There’s clearly been a sweeping trend towards mobile, and the users visiting our website are a prime example of that,” said Dewayne Hankins, Trail Blazers Vice President of Marketing and Digital. “The NBA’s leaguewide change to responsive design sites will enhance the experience for fans visiting via mobile without jeopardizing desktop users.”
New site features include a highly visible display with video prominently displayed on the home page, an enhanced photo gallery and a curated feed of the most relevant social media posts.