Peter McLoughlin | CEO, Vulcan Sports and Entertainment & Alternate Governor
Originally named president of the Seattle Seahawks, Seattle Sounders FC and First & Goal, Inc. on September 23, 2010, Peter McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seahawks and Sounders FC. Additionally, as president of First & Goal, Inc., McLoughlin directs the management of CenturyLink Field, CenturyLink Field Event Center and WaMu Theater. He is the club’s chief representative at NFL owners meetings and also serves on NFL committees for Business Ventures, Digital Media, Stadium Security and Fan Behavior.
In the fall of 2012, McLoughlin added the responsibility of the Portland Trail Blazers and Moda Center when Paul G. Allen named him CEO of Vulcan Sports and Entertainment. In this expanded role, McLoughlin has oversight of business operations for the Trail Blazers and Moda Center, while also serving as an Alternate Governor for the Trail Blazers and representing the franchise at NBA owners meetings.
Under his direction, McLoughlin and his team negotiated a multi-year stadium naming-rights partnership with CenturyLink, as well as long-term partnerships with Anheuser-Busch, Boeing, HomeStreet Bank, and Starbucks, while overseeing new media deals with Q13 FOX (KCPQ-TV), for preseason and team shows, and the club’s radio partner, Bonneville (710 ESPN and KIRO 97.3fm). Last season saw local television ratings rise by 30-percent, the largest increase in the NFL, to a 28 household rating, with approximately 500,000 households tuned to Seahawks games.
He was also instrumental in the successful re-design of the team’s uniform for the first time in a decade with Nike, the exclusive supplier of NFL gear. While other teams underwent limited change, Seattle and Nike teamed up to alter the team’s color scheme and jersey make-up, focusing on the team’s fan base, the 12th Man, and its Pacific Northwest heritage.
The Seahawks, which enter the season with 85 consecutive sellouts, posted a 98-percent season ticket renewal rate for the 2013 season and sold all 62,000 available season ticket packages, the most in franchise history. The team launched Blue Pride, a 12,000 member waiting list program that guarantees a spot in line to purchase season tickets when they become available. The program reached its limit of 12,000 members in July.
It is with fan engagement as a top priority, that McLoughlin established a Fan Advisory Council this past offseason. A group of 12 season ticket holders will meet quarterly with McLoughlin and other administrators to provide an open dialogue of feedback, sharing their thoughts and ideas in the evaluation and enhancement of the overall Seahawks fan experience.
McLoughlin’s vision of a fan-friendly environment at CenturyLink Field has increased the number of fixed and portable points-of-sale and installed digital menu boards at all concession stands which will provide flexibility in pricing and menu, while adding flat screen HD televisions throughout the concourses so fans will not miss any action. These improvements, in partnership with new concessionaire Sportservice, a subsidiary of Delaware North Companies, will improve the concession experience, including the addition of 40 new portable food and beverage locations and a new beer hall.
Additionally, this past offseason, the team expanded the stadium Pro Shop to 7,400 square feet of floor space and 30 points of sale. The expansion more than doubled the size of the store and offers fans more choices in Seahawks and Sounders FC apparel and novelty items with faster service through mobile checkouts.
He has also continued the initiative for stadium sustainability since his arrival. A solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center that reduces annual utility costs by 21 percent, in addition to water and waste conservation efforts that reduce the effect on the environment.
Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure in St. Louis, the Blues achieved significant increases in revenue, season-ticket holders, sponsorship sales and a dramatic re-connection with Blues fans.
McLoughlin negotiated the arena naming rights agreement with Scottrade, a St. Louis-based investment firm, in time for the start of the 2006-07 NHL season. In addition, he negotiated a long-term extension with Fox Sports Network for Blues TV rights.
For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.
McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a board member of the Washington Round Table and an executive board member on the Chief Seattle Council, Boy Scouts of America.
A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.