Trail Blazers Renew Broadcast Agreement With KGW NewsChannel 8 Through 2015-16 Season
Partnership enters into third consecutive decadePORTLAND, Ore. (July 31, 2013) – The Portland Trail Blazers have renewed their broadcast television agreement with KGW NewsChannel 8 for the next three seasons, the team and the NBC affiliate station jointly announced today. The agreement secures local broadcast carriage of Trail Blazers basketball through the 2015-16 season.
KGW NewsChannel 8, which has been the flagship broadcast television carrier of the Trail Blazers since the 1992-93 season, can broadcast a minimum of 16 regular season games from the upcoming 2013-14 schedule. The actual number of games aired each season is contingent on the NBA’s national broadcast schedule, which will be released next month. The Trail Blazers game telecasts on cable will also be announced at a future date.
“We have enjoyed a tremendous relationship with KGW NewsChannel 8 for the past 20 years,” said Trail Blazers President & CEO Chris McGowan. “As a result, our fans all over the state have come to know KGW as the proud over-the-air home for Trail Blazers games. We are excited to be continuing this important partnership for the next three seasons.”
The Trail Blazers’ highest-rated game last season aired on KGW NewsChannel 8 in a season-opening win against the Los Angeles Lakers on October 31, 2012. The game logged an 11.6 rating, 20 share and reached an average of 137,000 TV households per quarter hour.
“We’re thrilled to extend this long-standing partnership,” said DJ Wilson, president and general manager of KGW NewsChannel 8. “The Portland Trail Blazers are a vital part of the fabric of our community. KGW is proud to bring the excitement of “Rip City” to Trail Blazers fans in our entire viewing area through free over-the-air telecasts.”