Rose Quarter Changes & Improvements
On Bringing Changes to the Rose Quarter . . .
After more than a year of comprehensive research with fans, season ticket holders, corporate partners, and sponsors, a wide-ranging effort has begun to upgrade the venues, amenities and experiences for guests at the Rose Quarter, anchored by the Moda Center. This is in direct response to feedback we’ve received, as well as our own comparative visits to other venues in the NBA.
Our feeling is that upgrades and improvements are a more viable and sensible investment at this point for the Rose Quarter than any massive new construction. The Rose Quarter has been around for less than 20 years, and an infusion of improvements will add to its longevity.
When complete, capital improvements and expenditures for the Rose Quarter, Moda Center and the remaining phases of upgrades to the Trail Blazers training facility will total nearly $16 million.
On Whether Upgrades Automatically Mean Higher Costs for Fans . . .
The two actions are not directly related. Prior to announcing our upgrades, we had already completed a total rescaling of the Moda Center and its seating capacity. That process has allowed us to better calibrate season ticket prices according to market demand, market size and seat location beginning with the 2014-15 season. Overall, 60% of season ticket prices did increase, while 40% saw either no change or an actual price reduction. Prices for single games next season will not be determined until the 2014-15 NBA schedule is announced during the summer months. The pricing of food, beverages and merchandise is not related to event ticket prices.
On Where the Changes and Upgrades will be Most Visible . . .
Our strategy for improvements and upgrades for the Rose Quarter and Moda Center includes something for virtually all our fans and guests. All guests of the Moda Center can enjoy new food choices and access to a comprehensive DAS and Wi-Fi system installed at the beginning of this season. Specific to each level of the arena, changes include:
100 Level• Changes to the 100 level actually began at the start of the current season with the replacement of more than 700 courtside and premium seats with more plush, comfortable and sturdier seats.
• The main concourses, accessible to all arena guests, received an exciting infusion of new, popular Portland-based food and beverage options, including Sizzle Pie Pizza, Bunk Sandwiches, Killer Burger, Fire on the Mountain Wings, Salt & Straw Ice Cream and Stump Town Coffee Roasters.
• A new, healthier food option recently opened in partnership with Moda Health called Plum Tasty, featuring a variety of nutritional “grab-and-go” items along with gluten-free and dairy-free items.
200 Level (Club Level)• Club Level access will have more choices in how fans enjoy their Moda Center experience with a multi-option ticket, including one with a $30 credit for use on all levels of the arena. This replaces the previous All-Inclusive Chef’s Table ticket which sometimes meant longer serving lines and limited seating.
• The makeover of the Club Level will allow for new and different culinary options to be available food cart-style for fast, convenient access, with move available space for seating.
• All 1,800 Club Level seats will be refurbished for greater comfort and enjoyment.
• Retail kiosks are coming to the Club Level for greater convenience when purchasing merchandise.
• The prestigious Rose Room will be upgraded to a private membership-based club catering to guests seeking more business-friendly atmosphere and amenities and a unique dining experience before, during and after events.
Suite Level• The complete renovation and upgrade of 20 out of 66 available private suites will occur during the summer of 2014, with the remaining suites renovated in 2015.
• A plush new suite holders’ lounge will be added as an additional gathering place conveniently adjacent to the private suites.
• The creation of an entirely new offering called “Studio Suites” will provide a more intimate viewing experience for four guests with white linen-covered tables, and a food and beverage package customized for the smaller capacity.
300 Level• For the first time ever, the lofty 300 Level will have a new glass-enclosed bar with panoramic views of downtown Portland.
• Retail kiosks are coming to the 300 Level for greater convenience when purchasing merchandise.
• A festive atmosphere with face painting and sign-making stations, punctuated by easy access to some of Portland’s favorite food and beverages like Bunk Sandwiches and a Buzz Saw Coffee Cart proudly serving Stump Town Coffee.