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Trail Blazers Renew Broadcast Parternship With KGW Through 2012-13 Season

17-year partnership continues with all KGW games in HD in 2010

PORTLAND, OR – KGW NewsChannel 8 and the Portland Trail Blazers announced today that they have renewed their broadcast agreement for the next four seasons.

KGW NewsChannel 8, the flagship television station of the Trail Blazers since the 1992-1993 season, will broadcast up to 20 regular season games in high definition on free over-the-air television through the 2012-13 season. The actual number of games aired each season is dependent on the NBA’s national broadcast schedule.

“We are pleased to continue a great over-the-air partnership by extending our relationship with KGW,” Trail Blazers President Larry Miller said. “Unlike fans in a lot of NBA cities, Trail Blazers fans in Portland are fortunate to have the city’s leading over-the-air affiliate make the commitment to carrying up to 20 games every season in addition to the comprehensive coverage of the team they provide each night.”

The “Rip City Uprise” that played to passionate sellout crowds at the Rose Garden also extended to the broadcast audience, where KGW’s ratings were up 37 percent over 2007-08. Six playoff games on KGW averaged a 17.1 local rating.

“We are thrilled to continue our partnership with the Portland Trail Blazers to make the games of this young rising team available to everyone in Portland,” said D.J. Wilson, KGW president and general manager. “We share the same passion and vision for our community and the same commitment to excellence. Having felt like the sixth man on the team with our incredible partnership over many years, we stand ready to cheer them on to victory and are very pleased to be awarded the over the air television rights for the next four seasons.”
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