Early this year Alaska Airlines launched a multi-faceted communications campaign to celebrate its “Alaska Spirit”. “Alaska Airlines and the Blazers have a promotional partnership that has stood the test of time,” said Tracy Wong, the campaign’s creative director. “Now it has withstood a few high-velocity salmon.”

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"One Hand Clapping"
VIDEO: Watch Video January 28

Alaska Airlines introduces the E-Z Clapper to allow fans
to have one hand free to hold snacks or a foam rubber finger.










"Prize Cannon"
VIDEO: Watch Video February 3

In a takeoff on the gift-giving going on in NBA arenas,
salmon is served to Blazer faithful at breathtaking speed.










"Calls of the Wild"
VIDEO: Watch Video February 12

The sounds of the game get an Alaskan twist with the
sounds of a walrus replacing a standard buzzer and the
humpback whale signaling halftime.










"Instant Face Painting Machine"
VIDEO: Watch Video February 17

Alaska Airlines’ Instant Travel Machine is transformed
to become an instant face painting machine for the fan
who wants to show their true colors.










"Traditional Uniforms"
VIDEO: Watch Video February 24

Blazers stars Arvydas Sabonis, Antonio Daniels and Zach
Randolph get an arctic makeover.










"Interview with the Players"
INTERVIEW: read answers March 3










"Outtakes"
VIDEO: Watch Video March 28

Check out the funny outtakes and behind the scene action of the
Alaska Airlines commercials in this blooper reel.





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