Chief Marketing Officer
Dewayne Hankins enters his fifth season with the Trail Blazers and Rose Quarter in 2017-18, and second as Chief Marketing Officer (CMO). In his current role, Hankins oversees the overall brand strategy, innovation efforts and corporate communications for the Trail Blazers and Rose Quarter. Hankins previously held the role of Senior Vice President of Brand Strategy & Digital. Under his leadership, the team’s digitally-focused marketing campaigns helped achieve franchise records in individual game ticket sales, the Trail Blazers and Rose Quarter sites underwent significant responsive site redesigns, and the team increased its outreach to Oregon and the Pacific Northwest with strategic brand activations. Hankins directs the critically-acclaimed Trail Blazers social media team and won the NBA Digital Innovation Award in 2017, 2016 and 2014. Hankins also oversaw the recent re-brand of the new Trail Blazers logo and uniforms and will advise on the Trail Blazers NBA 2K esports team. His executive role has also grown within Vulcan, Inc., parent company of the Trail Blazers, to include strategic direction for the marketing, digital media and advertising of Vulcan Arts+Entertainment properties Upstream Music Fest + Summit, MoPop, Seattle Art Fair, Flying Heritage & Combat Museum, Living Computers Museum + Labs, New Orleans Food + Funk Festival and The Hospital Club. Before joining the organization from Anschutz Entertainment Group (AEG), Hankins oversaw the digital efforts of AEG’s sports properties worldwide, including the LA Kings and LA Galaxy, most notably the Kings’ cutting-edge social media initiatives from 2010-13. Prior to joining AEG, he spent time with the Minnesota Wild and Miami Marlins. Hankins currently serves on the NBA Team Marketing Advisory Board, the development committee for the Right Brain Initiative, as a board member for Special Olympics Oregon and sits on the Marketo Executive Council. A native of Lockport, Ill., Hankins is a 2002 graduate of Iowa State University, where he majored in communications. He and his wife, Gloria, and their sons, Hudson (5) and Grady (3), reside in Northwest Portland.