Chief Marketing Officer
Dewayne Hankins enters his fourth season with the Trail Blazers and Rose Quarter, and first as Chief Marketing Officer (CMO). In his new role, Hankins oversees the overall brand strategy, innovation efforts and corporate communications for the Trail Blazers and Rose Quarter. Hankins previously held the role of Senior Vice President of Brand Strategy & Digital. Under his leadership, the team’s digitally-focused marketing campaigns helped achieve franchise records in individual game ticket sales, the Trail Blazers and Rose Quarter sites underwent significant responsive site redesigns, and the team increased its outreach to Oregon and the Pacific Northwest with strategic brand activations. Before joining the organization from Anschutz Entertainment Group (AEG), Hankins oversaw the digital efforts of AEG’s sports properties worldwide, including the LA Kings and LA Galaxy, most notably the Kings’ cutting-edge social media initiatives from 2010-13. Prior to joining AEG, he spent time with the Minnesota Wild and Miami Marlins. Hankins currently serves on the NBA Team Marketing Advisory Board, the development committee for the Right Brain Initiative and as a board member for Special Olympics Oregon. A native of Lockport, Ill., Hankins is a 2002 graduate of Iowa State University, where he majored in communications. He and his wife, Gloria, and their sons, Hudson and Grady, reside in NW Portland.