LAS VEGAS, Feb. 15 -- Nike and the NBA will dedicate four refurbished NikeGO basketball courts today at Lied Memorial Boys & Girls Club in Las Vegas in conjunction with the 2007 NBA Cares Community Caravan.
The event at Lied memorial will mark the seventh-consecutive year that Nike and NBA Cares have joined forces to give back to the community during NBA All-Star. Lied Memorial Boys & Girls Club offers educational and recreational activities to over 2,500 children from Southeast Las Vegas. The average daily attendance at the Club is 200 in school year and 450 in summer. The Boys & Girls Clubs of Las Vegas serves more than 21,000 youth ages 5 -18 in twelve facilities throughout the Valley.
The basketball courts were constructed by Connor Sport Court, one of Nike’s long-standing partners in the NikeGO and Reuse-A-Shoe programs where old sneakers are recycled into high quality new places to play. Material from approximately 10,000 pairs of old sneakers was used in the 4 courts on this site which uses the Sport Court ElastiPlus® System.
“Nike is committed to keeping children active in the community by providing a safe place for them to play,” said Michael Jackson, US General Manager for Basketball. “These basketball courts will help keep kids healthy for many years to come.” In addition to the courts, Nike will also donate a shoe closet with 350 pairs of basketball shoes.
Following the court dedication, members of the NBA Family will lead Jr. NBA/Jr.WNBA Fitness clinics for over 300 local youngsters on the new court. The clinics will stress health and fitness and join the players in a discussion on “Pledge to be a S.T.A.R.” (Sportsmanship, Teamwork, positive Attitude, Respect), in support of the Jr. NBA/Jr. WNBA’s sportsmanship initiative.
“We are proud to be part of the effort to improve the Lied Boys & Girls Club and to impact the lives of so many young people here in Las Vegas,” said Nadine Glinski, Director Jr. NBA/Jr. WNBA. “We thank Nike for their continued support of the Jr. NBA/Jr. WNBA program.”
In addition to the court dedication, Nike and Footlocker will be hosting Doolittle All Star Jump Off, a full day of programming and interactive activities for the Doolittle community in celebration of All Star weekend. The All Star Jump Off, hosted by Greg Anthony from ESPN, will take place on Saturday, February 17th from 9:00 am-5:00pm with appearances from Jason Terry from the Dallas Mavericks, Brandon Roy from the Portland Trailblazers and Deron Williams from the Utah Jazz among other NBA/WNBA players.
NBA All-Star 2007 will not only showcase the world’s greatest athletes playing the world’s greatest game, but will also celebrate the NBA’s tradition and commitment to social responsibility with over 20 of NBA Cares events taking place throughout the greater Las Vegas area. The NBA Cares Community Caravan features a full schedule of events from Feb. 12-19, including reading rallies, fitness clinics, Habitat for Humanity builds, a hospital visit, a court refurbishment, and the annual All-Star legacy project which this year features the creation of a Learn and Play Center at the Mabel Hoggard Elementary School.